mdl: A function for adbanking a single vector.

View source: R/mdl.R

mdlR Documentation

A function for adbanking a single vector.

Description

This function will compute a range of carry-over depot effects for testing in a linear MMM model.

Usage

mdl(..., data = full_data)

Arguments

...

the formula for base R's lm() function.

data

data containing the variables in the formula. Defaults to full_data.

Examples

mdl()

benetheking/maRketingscience documentation built on May 17, 2022, 5:57 a.m.