plot_model_media: Quick draw of the media flightings used in the model

In benetheking/maRketingscience: functions for an integrated linear MMM workflow

Quick draw of the media flightings used in the model

Description

This function allows for a quick checking of plausibility towards the media channels by plotting them.

Usage

plot_model_media(modell = hans, startdatum = "2016-04-01")

Arguments

modell	the model you have. Model predictions will be a solid red line.
startdatum	first observation as date. The function will find the time period covered by the model by itself. Only accepts week right now.

Examples

plot_model_media(modell = lm_object, startdatum = "2018-01-01") ##
plot_model_media()

benetheking/maRketingscience documentation built on May 17, 2022, 5:57 a.m.