Files in facebookincubator/GeoLift
Synthetic Control Method to Calculate Lift at a Geo Level
.Rbuildignore
.github/ISSUE_TEMPLATE/bug-spotted.md
.github/ISSUE_TEMPLATE/feature-request.md
.gitignore
CHANGELOG
CODE_OF_CONDUCT.md
CONTRIBUTING.md
DESCRIPTION
LICENSE.md
NAMESPACE
R/MultiCell.R
R/auxiliary.R
R/data.R
R/imports.R
R/plots.R
R/post_test_analysis.R
R/pre_processing_data.R
R/pre_test_power.R
README.md
Whitepapers/MMM Calibration/Experimental-calibration-of-MMM-evidence-from-18-case-studies.pdf
Whitepapers/MMM Calibration/GeoLift_Calibration.pdf
Whitepapers/MMM Calibration/MMM_CalibrationExample(SimData).xlsx
Whitepapers/MMM Calibration/data_negativeGLv2.csv
Whitepapers/MMM Calibration/data_positiveGLv1.csv
Whitepapers/MMM Calibration/test_investment_by_city_v2.csv
data/GeoLift_PreTest.rda
data/GeoLift_Test.rda
data/GeoLift_Test_MultiCell.RData
doc/GeoLift_Icon.png
doc/GeoLift_IconText.png
man/ASCMExecution.Rd
man/AppendAgg.Rd
man/ConfIntervals.Rd
man/CorrelationCoefficient.Rd
man/GeoDataRead.Rd
man/GeoLift.Rd
man/GeoLiftMarketSelection.Rd
man/GeoLiftMultiCell.Rd
man/GeoLiftPower.Rd
man/GeoLiftPower.search.Rd
man/GeoLiftPowerFinder.Rd
man/GeoLift_PreTest.Rd
man/GeoLift_Test.Rd
man/GeoLift_Test_MultiCell.Rd
man/GeoPlot.Rd
man/GetWeights.Rd
man/Lift.plot.Rd
man/MarketCorrelations.Rd
man/MarketSelection.Rd
man/MultiCellMarketSelection.Rd
man/MultiCellPower.Rd
man/MultiCellWinner.Rd
man/NumberLocations.Rd
man/ReplaceTreatmentSplit.Rd
man/SplitTreatmentEstimation.Rd
man/TrimControls.Rd
man/absolute_value.plot.Rd
man/build_cluster.Rd
man/cumulative_lift.Rd
man/cumulative_value.plot.Rd
man/figures/lifecycle-archived.svg
man/figures/lifecycle-defunct.svg
man/figures/lifecycle-deprecated.svg
man/figures/lifecycle-experimental.svg
man/figures/lifecycle-maturing.svg
man/figures/lifecycle-questioning.svg
man/figures/lifecycle-stable.svg
man/figures/lifecycle-superseded.svg
man/fn_treatment.Rd
man/get_date_from_test_periods.Rd
man/limit_test_markets.Rd
man/plotCorrels.Rd
man/pvalueCalc.Rd
man/run_simulations.Rd
man/stochastic_market_selector.Rd
man/type_of_test.Rd
vignettes/Confidence_Interval_Explanation.Rmd
vignettes/GeoLift_MultiCell_Walkthrough.md
vignettes/GeoLift_Walkthrough.Rmd
vignettes/GeoLift_Walkthrough.md
vignettes/GeoLift_Walkthrough_files/figure-markdown_github/GeoLiftBest-1.png
vignettes/GeoLift_Walkthrough_files/figure-markdown_github/GeoLiftBest-2.png
vignettes/GeoLift_Walkthrough_files/figure-markdown_github/GeoLiftMarketSelection_Plot2-1.png
vignettes/GeoLift_Walkthrough_files/figure-markdown_github/GeoLiftMarketSelection_Plots-1.png
vignettes/GeoLift_Walkthrough_files/figure-markdown_github/GeoLiftMarketSelection_Plots-2.png
vignettes/GeoLift_Walkthrough_files/figure-markdown_github/GeoLiftPower top contenders-1.png
vignettes/GeoLift_Walkthrough_files/figure-markdown_github/MC_ATT.png
vignettes/GeoLift_Walkthrough_files/figure-markdown_github/MC_Lift.png
vignettes/GeoLift_Walkthrough_files/figure-markdown_github/MC_MarketSelection.png
vignettes/GeoLift_Walkthrough_files/figure-markdown_github/MC_Power.png
vignettes/GeoLift_Walkthrough_files/figure-markdown_github/MC_pretreatment_plot.png
vignettes/GeoLift_Walkthrough_files/figure-markdown_github/MC_treatment_plot.png
vignettes/GeoLift_Walkthrough_files/figure-markdown_github/plot_ATT-1.png
vignettes/GeoLift_Walkthrough_files/figure-markdown_github/plot_Lift-1.png
vignettes/GeoLift_Walkthrough_files/figure-markdown_github/plotting-1.png
vignettes/GeoLift_Walkthrough_files/figure-markdown_github/plottingTest-1.png
vignettes/Incorporating_CommutingZones.md
website/.eslintrc.js
website/.gitignore
website/.prettierignore
website/.prettierrc
website/.stylelintrc.js
website/README.md
website/babel.config.js
website/blog/2021-10-01-welcome/index.md
website/blog/2021-10-02-GeoMeasurement.md
website/blog/2022-03-03-GeoLiftv23.md
website/blog/2022-05-12-InverseGeoLift.md
website/blog/2022-06-24-ROPE.md
website/blog/2022-08-10-MultiCell.md
website/blog/2022-08-11-Python.md
website/blog/2023-02-09-LookbackWindow.md
website/blog/2023-04-28-ContinuousGeoLifts.md
website/blog/authors.yml
website/docs/About.md
website/docs/Best Practices/BestPractices.md
website/docs/Best Practices/FAQs.md
website/docs/Best Practices/_category_.json
website/docs/GettingStarted/CommonDataErrors.md
website/docs/GettingStarted/Incorporating_CommutingZones.md
website/docs/GettingStarted/InstallingR.md
website/docs/GettingStarted/MultiCellWalkthrough.md
website/docs/GettingStarted/Walkthrough.md
website/docs/GettingStarted/_category_.json
website/docs/Methodology/ComparisonOthers.md
website/docs/Methodology/Confidence_Interval_Explanation.md
website/docs/Methodology/Methodology.md
website/docs/Methodology/_category_.json
website/docs/intro.md
website/docusaurus.config.js
website/package.json
website/sidebars.js
website/src/css/custom.css
website/src/pages/index.js
website/src/pages/markdown-page.md
website/src/pages/styles.module.css
website/static/.nojekyll
website/static/img/CPICEquation.png
website/static/img/ConfidenceIntervalWalkthrou_Lift_high_explanation.png
website/static/img/ConfidenceIntervalWalkthrou_Lift_low_explanation.png
website/static/img/ConfidenceIntervalWalkthrou_Lift_none_explanation.png
website/static/img/ConfidenceIntervalWalkthrough_Eq1.1.png
website/static/img/ConfidenceIntervalWalkthrough_Eq1.png
website/static/img/ConfidenceIntervalWalkthrough_Eq2.0.png
website/static/img/ConfidenceIntervalWalkthrough_Eq3.0.png
website/static/img/ConfidenceIntervalWalkthrough_Eq3.1.png
website/static/img/ConfidenceIntervalWalkthrough_Eq3.2.png
website/static/img/ConfidenceIntervalWalkthrough_Eq3.3.png
website/static/img/ConfidenceIntervalWalkthrough_Eq3.4.png
website/static/img/ConfidenceIntervalWalkthrough_Eq3.5.png
website/static/img/ConfidenceIntervalWalkthrough_Eq4.0.png
website/static/img/ConfidenceIntervalWalkthrough_Eq4.1.png
website/static/img/ConfidenceIntervalWalkthrough_Eq4.2.png
website/static/img/ConfidenceIntervalWalkthrough_Eq4.3.png
website/static/img/ConfidenceIntervalWalkthrough_Eq4.4.png
website/static/img/ConfidenceIntervalWalkthrough_Eq4.5.png
website/static/img/ConfidenceIntervalWalkthrough_Eq4.6.png
website/static/img/ConfidenceIntervalWalkthrough_Eq4.7.png
website/static/img/ConfidenceIntervalWalkthrough_Eq4.8.png
website/static/img/ConfidenceIntervalWalkthrough_Eq4.9.png
website/static/img/ConfidenceIntervalWalkthrough_Eq5.1.png
website/static/img/ExtraInvestment.png
website/static/img/GOAT_logo.jpg
website/static/img/GeoLift Logo wText Front.svg
website/static/img/GeoLiftBest-1.png
website/static/img/GeoLiftBest-2.png
website/static/img/GeoLiftLogo.svg
website/static/img/GeoLiftMarketSelection_Plot2-1.png
website/static/img/GeoLiftMarketSelection_Plots-1.png
website/static/img/GeoLiftMarketSelection_Plots-2.png
website/static/img/GeoLiftPower-top-contenders-1.png
website/static/img/GeoLiftPython_1.jpg
website/static/img/GeoLiftPython_2.jpg
website/static/img/GeoLiftPython_3.jpg
website/static/img/GeoLift_Grow.svg
website/static/img/GeoLift_Resilient.svg
website/static/img/GeoLift_Transparent.svg
website/static/img/HBCLogo.png
website/static/img/InverseLiftTable.png
website/static/img/LaggedEffects_ATT.png
website/static/img/LaggedEffects_Lift.png
website/static/img/LiverpoolLogo.jpeg
website/static/img/MC_ATT.png
website/static/img/MC_Lift.png
website/static/img/MC_MarketSelection.png
website/static/img/MC_Power.png
website/static/img/MC_pretreatment_plot.png
website/static/img/MC_treatment_plot.png
website/static/img/Methodology_GeoLift_Lift.png
website/static/img/MixtilesLogo.png
website/static/img/MultiCellBlog1.jpg
website/static/img/MultiCellBlog2.jpg
website/static/img/MultiCellBlog3.jpg
website/static/img/MultiCellBlog4.jpg
website/static/img/MultiCellBlog5.jpg
website/static/img/MultiCellBlog6.jpg
website/static/img/OppCost.png
website/static/img/RufflesLogo.png
website/static/img/ScotiabankLogo.png
website/static/img/SierraNevada2.png
website/static/img/SuperCofeeLogo.png
website/static/img/SuperCoffeeLogo2.png
website/static/img/TypesGeoLift.png
website/static/img/Vichy_logo.jpg
website/static/img/asdfundraw_Powerful_re_frhr.svg
website/static/img/clorox.png
website/static/img/continuous_gl-plot1.png
website/static/img/continuous_gl-plot2.png
website/static/img/continuous_gl-plot3.png
website/static/img/continuous_gl-table1.png
website/static/img/docusaurus.png
website/static/img/error1_small.png
website/static/img/error2_small.png
website/static/img/favicon.ico
website/static/img/geoliftpower-1.png
website/static/img/geoliftpower-2.png
website/static/img/liverpool_pocket.png
website/static/img/logo.svg
website/static/img/lookback_1.png
website/static/img/lookback_2.png
website/static/img/lookback_3.png
website/static/img/missguided_logo.png
website/static/img/mwmLogo.png
website/static/img/numberlocations-1.png
website/static/img/oss_logo.png
website/static/img/plot_ATT-1.png
website/static/img/plot_Lift-1.png
website/static/img/plotcorrels.png
website/static/img/plotting-1.png
website/static/img/plottingTest-1.png
website/static/img/powerfinder-1.png
website/static/img/powerfinder-2.png
website/static/img/robyn_geolift.png
website/static/img/svgArtboard Privacy.svg
website/static/img/tutorial/docsVersionDropdown.png
website/static/img/tutorial/localeDropdown.png
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website/yarn.lock
