Man pages for google/GeoexperimentsResearch
Geo Experiments
| aggregate.GeoTimeseries | Aggregate the Metrics of a GeoTimeseries. |
| AggregateTimeseries | Aggregate the metrics of a time series object over specified... |
| as.GBRROASAnalysisData | Coerces an object to a GBRROASAnalysisData object. |
| as.GeoExperimentData | Coerces an object to a GeoExperimentData object. |
| as.GeoTimeseries | Coerce an object to a GeoTimeseries object. |
| as.matrix.GeoTimeseries | Coerces a response metric of a GeoTimeseries to a matrix... |
| as.matrix.TBRQuantiles | Extracts the real-valued matrix of quantiles from a... |
| as.TBRAnalysisData | Coerces an object to a TBRAnalysisData object. |
| as.TBRPlotData | Coerces an object to a TBRPlotData object. |
| CheckForAllTrue | Checks whether all components are TRUE. |
| CheckForBadValues | Checks for bad values in given columns. |
| CheckForDuplicateRows | Checks whether the values in rows of given columns are not... |
| CheckForMapping | Checks whether the mapping is consistent within a data frame. |
| CheckForMissingColumns | Checks whether specified column names exist in a data frame. |
| CheckForTypes | Checks whether the vector values in the given list satisfies... |
| CheckGeoGroupNumber | Check that the specified geo group number is present in the... |
| CheckPeriodNumbers | Check that the specified period numbers are present in the... |
| CheckThat | An alternative version of assert_that, outputting a modified... |
| coef.GBRROASAnalysisFitGbr1 | Returns the model coefficients. |
| ComputeLinearModelWeights | Computes the weights to be used in the weighted linear model... |
| ConcatItems | Concatenate items of a vector, optionally quoting each. |
| confint.GBRROASAnalysisFitGbr1 | Returns the confidence intervals associated with the model... |
| CountRandomizations | Counts the total numbers of randomizations in a GeoStrata... |
| CountRandomizationsInAStratum | Counts the total numbers of randomization in a single... |
| cumsum.PosteriorSimulations | Returns simulations of the posterior cumulative joint... |
| DoGBRROASAnalysis | Performs a GBR ROAS Analysis. |
| doroasanalysis | Performs a ROAS analysis using the given model. |
| DoROASPreanalysis | Predicts the standard deviation (standard error) of the... |
| DoTBRAnalysis | Executes a TBR Causal Effect Analysis. |
| DoTBRAnalysisTbr1 | Performs a TBR Analysis using the 2-parameter linear model... |
| DoTBRROASAnalysis | Performs a TBR ROAS Analysis. |
| EstimateIncremental | Estimates the difference of a metric between the test and... |
| ExperimentPeriods | Constructs an ExperimentPeriods object. |
| ExtractExperimentPeriods | Extracts an ExperimentPeriods object. |
| ExtractGeoAssignment | Extracts a GeoAssignment object. |
| ExtractGeos | Extract a Geos object from an object. |
| ExtractGeoStrata | Extract a GeoStrata object from an object. |
| ExtractTreatmentAssignment | Extracts a TreatmentAssignment object. |
| FormatText | Compose text strings conditional on values of an object. |
| gbrroasanalysisdata | Constructs a GBRROASAnalysisData object. |
| GenerateStrata | [internal] Generate stratum numbers along a given vector. |
| GeoAssignment | Constructs a GeoAssignment object. |
| geoassignment-data | Sample Geo Assignment Data |
| GeoExperimentData | Constructs a GeoExperimentData object. |
| GeoExperimentPreanalysisData | Creates a GeoExperimentPreanalysisData object. |
| Geos | Constructor for Geos objects. |
| GeoStrata | Constructor for 'GeoStrata' objects. |
| GeoTimeseries | Constructs a 'GeoTimeseries' object. |
| getgeogroup | Returns the geo-to-geo group mapping. |
| GetGeoNames | Extracts the names of the geos from the object. |
| GetGeoNames.GeoStrata | Extracts the unique names of the geos from a GeoStrata... |
| GetInfo | Get a value of the 'info' attribute of an object. |
| GetMessageContextString | Get the current message context string. |
| GetModelIds | Returns the list of available model identifiers. |
| GetOneTBRDataFrameForGgplot | [internal] Arranges a TBRPlotData or TBRROASPlotData object... |
| GetPreanalysisSummary | [internal] Derives a short summary of the quantities for the... |
| GetTBRDataFrameForGgplot | [internal] Arranges a TBRPlotData or TBRROASPlotData object... |
| GetTBRPlotPanelNames | Returns the names of available TBR panels in the default... |
| GetWeeklyAverages | Calculates the weekly averages of the metrics per geo. |
| GetWeeklyShadedBackgroundDataFrameForGgplot | [internal] Create a data.frame to plot a weekly shaded... |
| IsFixedRandomization | Test if randomizing the geostrata can lead only to a single... |
| IsInPeriod | [internal] Returns a logical vector indicating which of the... |
| IsStratumCompatibleWithRatios | Checks whether strata are compatible with group.ratios. |
| mapgeogroups | Map or merge geo group numbers into new group ids. |
| merge.GeoExperimentData | Merges two GeoExperimentData objects. |
| merge.GeoTimeseries | Merges two GeoTimeseries objects. |
| Message | Form a message, prefixed with the message context string. |
| Messagef | Form a message, using sprintf. |
| plot.Geos | Generate a (gg)plot of a Geos object. |
| plot.GeoTimeseries | Generate a (gg)plot of a GeoTimeseries object. |
| plot.TBRAnalysisFitTbr1 | Creates a graph of the TBR analysis fit. |
| plot.TBRPlotData | Creates a graph of the TBRPlotData object. |
| plot.TBRROASAnalysisFit | Creates a graph of the TBR ROAS analysis fit. |
| print.GBRROASAnalysisFitGbr1 | Shows a summary of GBR analysis results. |
| print.ROASPreanalysisFit | Prints a summary of the 'ROASPreanalysisFit' method. |
| print.TBRROASAnalysisFit | Shows a summary of TBR analysis results. |
| quantile.PosteriorSimulations | Compute the quantiles for the posterior simulations. |
| quantile.TBRAnalysisFitTbr1 | Computes quantiles of the cumulative, pointwise, or the... |
| quantile.TBRROASAnalysisFit | Computes quantiles of the cumulative or pointwise... |
| Randomize | Randomize geos to groups. |
| RenameColumns | Renames columns of a data frame. |
| ROASAnalysisResults | Constructs a 'ROASAnalysisResults' object. |
| ROASPreanalysisFitRow | [internal] Constructs a 'ROASPreanalysisFit'-compatible... |
| round.ROASAnalysisResults | Rounds the estimates to a given number of decimal places. |
| salesandcost-data | Sales and Cost Data |
| SetExperimentPeriods | Associates the object with an ExperimentPeriods object. |
| SetGeoAssignment | Associates the object with a 'GeoAssignment' object. |
| setgeogroup | Modifies the geo assignment in an object. |
| SetIncrementalResponse | Sets an incremental response for simulation purposes. |
| SetInfo | Set the values of the 'info' attribute of an object. |
| SetMessageContextString | Save a string representing the current context of the program... |
| SetSpendChange | Sets the spend change in a geo experiment for simulation... |
| SetTreatmentAssignment | Associates the object with an TreatmentAssignment object. |
| signif.ROASAnalysisResults | Rounds the estimates to a given number of significant digits. |
| SimulateGeoExperimentData | Returns a geo experiment data set. |
| SimulatePosterior | Draws a sample from a posterior distribution. |
| SimulateROASAnalysis | [internal] Performs a ROAS analysis on one simulated data set... |
| Subset | Returns a subset of the object, ensuring that the resulting... |
| summary.GBRROASAnalysisFitGbr1 | Returns a concise summary of the ROAS estimate and confidence... |
| summary.ROASPreanalysisFit | Computes a summary of the predicted ROAS estimate and... |
| summary.TBRAnalysisFitTbr1 | Returns a concise summary of the incremental response... |
| summary.TBRROASAnalysisFit | Returns a concise summary of the incremental response... |
| TBRAnalysisData | Constructs a TBRAnalysisData object. |
| TreatmentAssignment | Constructs a TreatmentAssignment object. |
| utils_check_objects | Various tests. |
| utils_check_vectors | Tests each component of the vector 'x' for valid values. |
| utils_time | Utilities to manipulate Date objects. |
