#' Shark Documentary Music
#'
#' Studies the effect of different kinds of background music on people watching shark documentaries.
#'
#' From the authors: "Despite the ongoing need for shark conservation and management, prevailing negative sentiments marginalize these animals and legitimize permissive exploitation.
#' These negative attitudes arise from an instinctive, yet exaggerated fear, which is validated and reinforced by disproportionate and sensationalistic news coverage of shark ‘attacks’
#' and by highlighting shark-on-human violence in popular movies and documentaries. In this study, we investigate another subtler, yet powerful factor that contributes to this fear:
#' the ominous background music that often accompanies shark footage in documentaries."
#'
#' The music in this experiment comes from https://open.spotify.com/album/7AQ9M23tA6AlBSsl7DocBJ. Ominous music is Track 9 1:45-2:45, while uplifting music is Track 1, 1:41-2:41.
#'
#' @format A data frame with 616 observations of 15 variables. For variables with values from 1-7 without description, 1 = not at all and 7 = very much
#' \describe{
#' \item{av}{did the subject see video or listen to audio}
#' \item{music}{was the music played to subject uplifting, ominous or silence}
#' \item{scary}{how well does scary describe sharks 1-7}
#' \item{dangerous}{how well does dangerous describe sharks 1-7}
#' \item{vicious}{how well does vicious describe sharks 1-7}
#' \item{peaceful}{how well does peaceful describe sharks 1-7}
#' \item{beautiful}{how well does beautiful describe sharks 1-7}
#' \item{graceful}{how well does graceful describe sharks 1-7}
#' \item{free_response}{an adjective (or more) that describes sharks}
#' \item{conserve}{willingness to conserve from 1-7}
#' \item{gender}{1 male, 2 female}
#' \item{age}{age in years}
#' \item{race_ethnicity}{1 white_or_caucasian, 2 black_or_african_american, 3 hispanic_or_latino, 4 asian, 5 american_indian_or_alaskan_native, 6 native_hawaiian_or_pacific_islander, 7 other}
#' \item{annual_income}{1-9 by increments of 25K, so 1 = 0-25K, 2 = 25-50K, ..., 9 = 200K+}
#' \item{political_views}{levels 1-7 with 1 extremely liberal, 4 moderate and 7 extremely conservative}
#' }
#'
#' @source Nosal AP, Keenan EA, Hastings PA, Gneezy A (2016) The Effect of Background Music in Shark Documentaries on Viewers' Perceptions of Sharks. PLoS ONE 11(8): e0159279. https://doi.org/10.1371/journal.pone.0159279
"sharks"
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