Description Usage Arguments Value Author(s) References Examples
View source: R/DualUplift.default.R
Fit the two-model uplift model estimator.
1 2 3 4 5 | ## S3 method for class 'formula'
DualUplift(formula, treat, data, ...)
## Default S3 method:
DualUplift(data, treat, outcome, predictors, ...)
|
data, formula |
a data frame containing the treatment, the outcome and the predictors or a formula describing the model to be fitted. |
treat |
name of a binary (numeric) vector representing the treatment assignment (coded as 0/1). |
outcome |
name of a binary response (numeric) vector (coded as 0/1). |
predictors |
a vector of names representing the explanatory variables to include in the model. |
... |
additional arguments (other than |
model0 |
Fitted model for control group |
model1 |
Fitted model for treatment group |
Mouloud Belbahri
Hansotia, B., J., and Rukstales B. (2001) Direct marketing for multichannel retailers: Issues, challenges and solutions. Journal of Database Marketing and Customer Strategy Management, Vol. 9(3), 259-266.
Belbahri, M., Murua, A., Gandouet, O., and Partovi Nia, V. (2021) Uplift Regression : The R Package tools4uplift, <https://arxiv.org/pdf/1901.10867.pdf>
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