Description Usage Arguments Value Author(s) References Examples
View source: R/InterUplift.default.R
Fit the interaction uplift model estimator.
1 2 3 4 5 | ## S3 method for class 'formula'
InterUplift(formula, treat, data, ...)
## Default S3 method:
InterUplift(data, treat, outcome, predictors, input = "all", ...)
|
data, formula |
a data frame containing the treatment, the outcome and the predictors or a formula describing the model to be fitted. |
treat |
name of a binary (numeric) vector representing the treatment assignment (coded as 0/1). |
outcome |
name of a binary response (numeric) vector (coded as 0/1). |
predictors |
a vector of names representing the explanatory variables to include in the model. |
input |
an option for |
... |
additional arguments (other than |
an interaction model
Mouloud Belbahri
Lo, V., S., Y. (2002) The true lift model: a novel data mining approach to response modeling in database marketing. ACM SIGKDD Explorations Newsletter, Vol. 4(2), 78-86.
Belbahri, M., Murua, A., Gandouet, O., and Partovi Nia, V. (2021) Uplift Regression : The R Package tools4uplift, <https://arxiv.org/pdf/1901.10867.pdf>
1 2 3 4 |
Add the following code to your website.
For more information on customizing the embed code, read Embedding Snippets.