plot.PerformanceUplift: Qini curve
In tools4uplift: Tools for Uplift Modeling

Description Usage Arguments Value Author(s) References See Also Examples

Curve of the function Qini, the incremental observed uplift with respect to predicted uplift sorted from the highest to the lowest.

1 2	## S3 method for class 'PerformanceUplift' plot(x, ...)

`x`	a table that must be the output of `PerformanceUplift` function.
`...`	additional plot arguments.

a Qini curve and the associated Qini coefficient

Mouloud Belbahri

Radcliffe, N. (2007). Using control groups to target on predicted lift: Building and assessing uplift models. Direct Marketing Analytics Journal, An Annual Publication from the Direct Marketing Association Analytics Council, pages 14-21.

Belbahri, M., Murua, A., Gandouet, O., and Partovi Nia, V. (2021) Uplift Regression : The R Package tools4uplift, <https://arxiv.org/pdf/1901.10867.pdf>

PerformanceUplift

library(tools4uplift)
data("SimUplift")

model1 <- BinUplift2d(SimUplift, "X1", "X2", "treat", "y")
perf1 <- PerformanceUplift(data = model1, treat = "treat", 
                  outcome = "y", prediction = "Uplift_X1_X2", 
                  equal.intervals = TRUE, nb.group = 3)
                  
                  
plot(perf1, type='b')