Description Usage Arguments Value Author(s) References See Also Examples
Predictions from the two-model uplift model estimator with associated model performance.
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object |
an object of class |
newdata |
a data frame containing the treatment, the outcome and the predictors of observations at which predictions are required. |
... |
additional arguments to be passed to |
a vector of predicted uplift
Mouloud Belbahri
Hansotia, B., J., and Rukstales B. (2001) Direct marketing for multichannel retailers: Issues, challenges and solutions. Journal of Database Marketing and Customer Strategy Management, Vol. 9(3), 259-266.
Belbahri, M., Murua, A., Gandouet, O., and Partovi Nia, V. (2021) Uplift Regression : The R Package tools4uplift, <https://arxiv.org/pdf/1901.10867.pdf>
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