ShowAllUtilities: Function ShowAllUtilities sums up all results of utility...

Description Usage Arguments Author(s) References See Also Examples

View source: R/ShowAllUtilities.R

Description

Function ShowAllUtilities is a combination of following conjoint pakage's functions: caPartUtilities, caTotalUtilities, caUtilities and caImportance. Function ShowAllUtilities returns: matrix of partial utilities (basic matrix of utilities with the intercept), matrix of total utilities for n profiles and all respondents, vector of utilities for attribute's levels and vector of percentage attributes' importance, with sum of importance. The sum of importance should be 100%.

Usage

1

Arguments

y

matrix of preferences

x

matrix of profiles

z

matrix of levles names

Author(s)

Andrzej Bak andrzej.bak@ue.wroc.pl,

Tomasz Bartlomowicz tomasz.bartlomowicz@ue.wroc.pl

Department of Econometrics and Computer Science, Wroclaw University of Economics, Poland http://keii.ue.wroc.pl/conjoint

References

Bak A. (2009), Analiza Conjoint [Conjoint Analysis], [In:] Walesiak M., Gatnar E. (Eds.), Statystyczna analiza danych z wykorzystaniem programu R [Statistical Data Analysis using R], Wydawnictwo Naukowe PWN, Warszawa.

Green P.E., Srinivasan V. (1978), Conjoint Analysis in Consumer Research: Issues and Outlook, "Journal of Consumer Research", September, 5, 103-123.

SPSS 6.1 Categories (1994), SPSS Inc., Chicago.

See Also

caImportance, caPartUtilities, caTotalUtilities and caUtilities

Examples

1
2
3
4
5
6
7
8
9
#Example 1
library(conjoint)
data(tea)
ShowAllUtilities(tprefm,tprof,tlevn)

#Example 2
library(conjoint)
data(chocolate)
ShowAllUtilities(cprefm,cprof,clevn)

Example output

Call:
lm(formula = frml)

Residuals:
    Min      1Q  Median      3Q     Max 
-5,1888 -2,3761 -0,7512  2,2128  7,5134 

Coefficients:
                   Estimate Std. Error t value Pr(>|t|)    
(Intercept)         3,55336    0,09068  39,184  < 2e-16 ***
factor(x$price)1    0,24023    0,13245   1,814    0,070 .  
factor(x$price)2   -0,14311    0,11485  -1,246    0,213    
factor(x$variety)1  0,61489    0,11485   5,354 1,02e-07 ***
factor(x$variety)2  0,03489    0,11485   0,304    0,761    
factor(x$kind)1     0,13689    0,11485   1,192    0,234    
factor(x$kind)2    -0,88977    0,13245  -6,718 2,76e-11 ***
factor(x$aroma)1    0,41078    0,08492   4,837 1,48e-06 ***
---
Signif. codes:  0 '***' 0,001 '**' 0,01 '*' 0,05 '.' 0,1 ' ' 1

Residual standard error: 2,967 on 1292 degrees of freedom
Multiple R-squared:  0,09003,	Adjusted R-squared:  0,0851 
F-statistic: 18,26 on 7 and 1292 DF,  p-value: < 2,2e-16

dev.new(): using pdf(file="Rplots1.pdf")
dev.new(): using pdf(file="Rplots2.pdf")
dev.new(): using pdf(file="Rplots3.pdf")
[1] "Part worths (utilities) of levels (model parameters for whole sample):"
       levnms    utls
1   intercept  3,5534
2         low  0,2402
3      medium -0,1431
4        high -0,0971
5       black  0,6149
6       green  0,0349
7         red -0,6498
8        bags  0,1369
9  granulated -0,8898
10      leafy  0,7529
11        yes  0,4108
12         no -0,4108
[1] "Part worths (utilities) of all levels including intercept and reference levels a cross of respondents:"
       intercept    low medium   high  black  green    red   bags granulated
  [1,]     3,394 -1,517 -1,141  2,659 -0,475 -0,675  1,149  0,659     -1,517
  [2,]     5,049  3,391 -0,695 -2,695 -1,029  0,971  0,057  1,105     -0,609
  [3,]     4,029  2,563 -1,182 -1,382 -0,248  2,352 -2,103 -0,382     -2,437
  [4,]     5,856 -1,149 -0,025  1,175 -0,492  1,308 -0,816 -0,825     -0,149
  [5,]     6,250 -2,333  2,567 -0,233 -0,033 -0,633  0,667 -0,233     -0,333
  [6,]     1,578 -0,713 -0,144  0,856  1,456 -0,744 -0,713  0,656     -0,713
  [7,]     2,635 -0,920 -1,040  1,960 -0,707  0,293  0,414 -1,107     -2,586
  [8,]     4,405 -0,425  0,413  0,013  0,546 -2,454  1,908  1,479      0,241
  [9,]     3,546 -0,966  0,883  0,083  2,216  1,416 -3,632 -0,917     -0,966
 [10,]     5,460  0,678 -0,639 -0,039  0,228  0,428 -0,655 -1,172     -2,655
 [11,]     5,626  0,678 -0,239 -0,439  0,228  0,428 -0,655 -1,439     -2,322
 [12,]     5,566  0,862 -0,631 -0,231  0,502  0,302 -0,805 -0,898     -2,805
 [13,]     1,319  0,552  0,424 -0,976  0,691 -0,909  0,218 -0,243     -1,115
 [14,]     1,925 -0,264 -0,568  0,832  1,499 -1,901  0,402  0,099     -0,598
 [15,]     1,776 -0,793 -0,103  0,897  3,697 -1,903 -1,793  1,097      0,207
 [16,]     2,296 -0,632 -0,284  0,916  3,383 -1,417 -1,966  0,983      0,034
 [17,]     4,506  1,379  0,510 -1,890 -1,090 -0,290  1,379  0,377      0,046
 [18,]     1,075 -0,402 -0,699  1,101  0,968 -0,232 -0,736  1,101     -0,402
 [19,]     3,486 -1,115  0,757  0,357 -0,976  2,424 -1,448 -0,376      0,552
 [20,]     1,736  0,218 -0,609  0,391  3,124 -1,676 -1,448  0,591     -0,782
 [21,]     2,236  0,885 -1,343  0,457 -0,143  1,257 -1,115  1,591     -1,782
 [22,]     4,874  1,655 -1,628 -0,028  0,506  0,506 -1,011  0,772     -2,345
 [23,]     0,256  0,379  0,010 -0,390  0,544 -0,256 -0,287 -0,056     -0,287
 [24,]     3,664 -1,690  0,245  1,445 -3,622  0,978  2,644 -0,289     -2,023
 [25,]     3,006  1,713 -0,156 -1,556 -0,623  3,577 -2,954  0,177     -0,954
 [26,]     3,394 -1,517 -1,141  2,659 -0,475 -0,675  1,149  0,659     -1,517
 [27,]     5,049  3,391 -0,695 -2,695 -1,029  0,971  0,057  1,105     -0,609
 [28,]     2,239  1,575  0,013 -1,587 -1,454  3,546 -2,092  0,346     -1,092
 [29,]     5,856 -1,149 -0,025  1,175 -0,492  1,308 -0,816 -0,825     -0,149
 [30,]     6,250 -2,333  2,567 -0,233 -0,033 -0,633  0,667 -0,233     -0,333
 [31,]     1,578 -0,713 -0,144  0,856  1,456 -0,744 -0,713  0,656     -0,713
 [32,]     2,635 -0,920 -1,040  1,960 -0,707  0,293  0,414 -1,107     -2,586
 [33,]     4,405 -0,425  0,413  0,013  0,546 -2,454  1,908  1,479      0,241
 [34,]     3,546 -0,966  0,883  0,083  2,216  1,416 -3,632 -0,917     -0,966
 [35,]     5,388  1,103 -0,652 -0,452  0,548  0,348 -0,897 -1,252     -2,897
 [36,]     5,810  0,483 -0,441 -0,041  0,559 -0,041 -0,517 -1,041     -2,517
 [37,]     5,681  0,782 -0,491 -0,291  0,443  0,443 -0,885 -1,224     -2,552
 [38,]     1,572  0,575  0,613 -1,187  0,879 -1,121  0,241 -0,321     -0,759
 [39,]     1,925 -0,264 -0,568  0,832  1,499 -1,901  0,402  0,099     -0,598
 [40,]     1,621 -0,701 -0,349  1,051  3,451 -1,749 -1,701  1,251      0,299
 [41,]     2,365 -0,747 -0,226  0,974  2,907 -1,493 -1,414  1,174      0,253
 [42,]     4,506  1,379  0,510 -1,890 -1,090 -0,290  1,379  0,377      0,046
 [43,]     1,822  1,241 -1,021 -0,221  2,779 -1,021 -1,759  1,313     -1,425
 [44,]     3,486 -1,115  0,757  0,357 -0,976  2,424 -1,448 -0,376      0,552
 [45,]     2,112  0,563 -0,482 -0,082  3,185 -1,415 -1,770  0,852     -1,103
 [46,]     3,931  0,782 -0,991  0,209  0,276  0,276 -0,552  0,543     -1,885
 [47,]     4,874  1,655 -1,628 -0,028  0,506  0,506 -1,011  0,772     -2,345
 [48,]     2,417  1,333  0,833 -2,167  3,967 -1,633 -2,333  0,433     -1,667
 [49,]     3,420 -1,310  1,255  0,055  0,455 -1,145  0,690 -0,478      0,356
 [50,]     2,210  0,345  0,328 -0,672  0,461 -0,139 -0,322 -0,272     -0,655
 [51,]     2,437  0,161  0,320 -0,480  0,253  0,253 -0,506 -1,547     -1,506
 [52,]     2,948 -0,414 -0,193  0,607  1,674 -1,926  0,253  0,340     -0,080
 [53,]     3,224  1,793 -1,097 -0,697  1,370  1,170 -2,540  1,637     -0,874
 [54,]     2,721 -0,230  0,215  0,015  1,682 -1,118 -0,563  0,615     -0,230
 [55,]     4,520 -0,506  0,753 -0,247  0,020 -0,180  0,161 -0,780     -0,839
 [56,]     3,534  1,943 -0,071 -1,871  0,662  1,062 -1,724 -1,005     -1,391
 [57,]     2,598  0,782  0,409 -1,191  1,476 -0,924 -0,552  0,876     -1,552
 [58,]     5,250  0,000 -0,500  0,500  2,167  2,167 -4,333 -0,967      1,333
 [59,]     3,652 -0,782 -0,109  0,891 -0,576  0,024  0,552  0,424     -0,448
 [60,]     4,052  1,747 -0,874 -0,874 -3,340  2,260  1,080  0,593     -0,586
 [61,]     3,109  2,207 -1,103 -1,103  1,030  1,430 -2,460  1,630     -1,460
 [62,]     2,336  0,690  0,155 -0,845  0,422  1,222 -1,644  0,489      0,023
 [63,]     3,046 -0,966  0,483  0,483 -0,584  0,216  0,368 -1,117     -0,966
 [64,]     4,118  0,276 -0,438  0,162 -1,305  0,695  0,609  0,295     -0,391
 [65,]     4,833  1,000  0,200 -1,200  0,800  0,200 -1,000  0,867     -0,333
 [66,]     3,103  0,161  0,320 -0,480  0,253  0,253 -0,506 -1,214     -1,172
 [67,]     2,983 -0,471 -0,264  0,736  1,602 -1,798  0,195  0,269     -0,138
 [68,]     3,451  1,276 -0,838 -0,438  1,495  0,895 -2,391  1,562     -0,724
 [69,]     3,055 -0,230  0,215  0,015  2,348 -1,452 -0,897  0,615     -0,230
 [70,]     4,520 -0,506  0,753 -0,247  0,020 -0,180  0,161 -0,780     -0,839
 [71,]     4,428  1,759 -0,079 -1,679  0,587  0,987 -1,575 -0,879     -1,241
 [72,]     1,759  0,069  0,366 -0,434  2,899 -1,301 -1,598 -0,368     -0,264
 [73,]     3,394 -1,517 -1,141  2,659 -0,475 -0,675  1,149  0,659     -1,517
 [74,]     5,049  3,391 -0,695 -2,695 -1,029  0,971  0,057  1,105     -0,609
 [75,]     4,029  2,563 -1,182 -1,382 -0,248  2,352 -2,103 -0,382     -2,437
 [76,]     5,856 -1,149 -0,025  1,175 -0,492  1,308 -0,816 -0,825     -0,149
 [77,]     6,250 -2,333  2,567 -0,233 -0,033 -0,633  0,667 -0,233     -0,333
 [78,]     1,578 -0,713 -0,144  0,856  1,456 -0,744 -0,713  0,656     -0,713
 [79,]     3,302 -0,920 -0,840  1,760 -0,707  0,293  0,414 -0,974     -2,253
 [80,]     3,394 -1,517 -1,141  2,659 -0,475 -0,675  1,149  0,659     -1,517
 [81,]     5,049  3,391 -0,695 -2,695 -1,029  0,971  0,057  1,105     -0,609
 [82,]     3,089  1,379  0,010 -1,390 -1,323  3,277 -1,954  0,277     -0,954
 [83,]     5,856 -1,149 -0,025  1,175 -0,492  1,308 -0,816 -0,825     -0,149
 [84,]     5,388  1,103 -0,652 -0,452  0,548  0,348 -0,897 -1,252     -2,897
 [85,]     1,572  0,575  0,613 -1,187  0,879 -1,121  0,241 -0,321     -0,759
 [86,]     1,925 -0,264 -0,568  0,832  1,499 -1,901  0,402  0,099     -0,598
 [87,]     3,261 -0,241 -0,479  0,721  2,921 -1,679 -1,241  1,254      0,092
 [88,]     2,365 -0,747 -0,226  0,974  2,907 -1,493 -1,414  1,174      0,253
 [89,]     4,506  1,379  0,510 -1,890 -1,090 -0,290  1,379  0,377      0,046
 [90,]     2,411  1,287 -0,944 -0,344  2,456 -0,744 -1,713  1,323     -1,046
 [91,]     5,437  1,494  0,453 -1,947 -0,947 -0,547  1,494  0,520      0,161
 [92,]     2,135 -0,586  0,293  0,293  1,426 -0,174 -1,253  0,626     -0,253
 [93,]     3,486 -1,115  0,757  0,357 -0,976  2,424 -1,448 -0,376      0,552
 [94,]     2,701  0,609 -0,205 -0,405  3,195 -0,805 -2,391  0,329     -0,057
 [95,]     2,236  0,885 -1,343  0,457 -0,143  1,257 -1,115  1,591     -1,782
 [96,]     4,641  1,793 -1,397 -0,397  0,537  0,337 -0,874  0,203     -2,207
 [97,]     2,853  1,161  0,220 -1,380  4,620 -1,780 -2,839  0,020     -0,839
 [98,]     4,626  0,011  0,494 -0,506  0,561 -2,239  1,678  1,494      0,011
 [99,]     3,767 -0,529  0,564 -0,036  2,231  1,631 -3,862 -0,702     -1,195
[100,]     5,868  0,943 -0,671 -0,271  0,729  0,329 -1,057 -1,205     -2,391
        leafy    yes     no
  [1,]  0,859  0,629 -0,629
  [2,] -0,495 -0,681  0,681
  [3,]  2,818  0,776 -0,776
  [4,]  0,975  0,121 -0,121
  [5,]  0,567 -1,250  1,250
  [6,]  0,056  1,595 -1,595
  [7,]  3,693  0,147 -0,147
  [8,] -1,721 -1,060  1,060
  [9,]  1,883 -0,259  0,259
 [10,]  3,828  1,414 -1,414
 [11,]  3,761  0,914 -0,914
 [12,]  3,702  1,284 -1,284
 [13,]  1,357 -0,388  0,388
 [14,]  0,499  0,983 -0,983
 [15,] -1,303 -0,052  0,052
 [16,] -1,017 -0,009  0,009
 [17,] -0,423 -0,345  0,345
 [18,] -0,699  1,017 -1,017
 [19,] -0,176  0,112 -0,112
 [20,]  0,191  0,862 -0,862
 [21,]  0,191  1,362 -1,362
 [22,]  1,572  1,586 -1,586
 [23,]  0,344 -0,095  0,095
 [24,]  2,311 -1,078  1,078
 [25,]  0,777  0,155 -0,155
 [26,]  0,859  0,629 -0,629
 [27,] -0,495 -0,681  0,681
 [28,]  0,746  0,440 -0,440
 [29,]  0,975  0,121 -0,121
 [30,]  0,567 -1,250  1,250
 [31,]  0,056  1,595 -1,595
 [32,]  3,693  0,147 -0,147
 [33,] -1,721 -1,060  1,060
 [34,]  1,883 -0,259  0,259
 [35,]  4,148  1,474 -1,474
 [36,]  3,559  0,879 -0,879
 [37,]  3,776  1,388 -1,388
 [38,]  1,079 -0,560  0,560
 [39,]  0,499  0,983 -0,983
 [40,] -1,549 -0,241  0,241
 [41,] -1,426 -0,147  0,147
 [42,] -0,423 -0,345  0,345
 [43,]  0,113  0,190 -0,190
 [44,] -0,176  0,112 -0,112
 [45,]  0,252  1,026 -1,026
 [46,]  1,343  2,138 -2,138
 [47,]  1,572  1,586 -1,586
 [48,]  1,233  0,250 -0,250
 [49,]  0,122  2,328 -2,328
 [50,]  0,928  0,664 -0,664
 [51,]  3,053 -0,207  0,207
 [52,] -0,260  0,603 -0,603
 [53,] -0,763  2,052 -2,052
 [54,] -0,385  0,474 -0,474
 [55,]  1,620  0,043 -0,043
 [56,]  2,395 -0,569  0,569
 [57,]  0,676  1,138 -1,138
 [58,] -0,367 -0,250  0,250
 [59,]  0,024  1,612 -1,612
 [60,] -0,007  0,397 -0,397
 [61,] -0,170  0,948 -0,948
 [62,] -0,511  1,078 -1,078
 [63,]  2,083  0,241 -0,241
 [64,]  0,095  1,181 -1,181
 [65,] -0,533  1,500 -1,500
 [66,]  2,386 -0,207  0,207
 [67,] -0,131  0,534 -0,534
 [68,] -0,838  2,181 -2,181
 [69,] -0,385  0,474 -0,474
 [70,]  1,620  0,043 -0,043
 [71,]  2,121 -0,440  0,440
 [72,]  0,632  0,483 -0,483
 [73,]  0,859  0,629 -0,629
 [74,] -0,495 -0,681  0,681
 [75,]  2,818  0,776 -0,776
 [76,]  0,975  0,121 -0,121
 [77,]  0,567 -1,250  1,250
 [78,]  0,056  1,595 -1,595
 [79,]  3,226  0,147 -0,147
 [80,]  0,859  0,629 -0,629
 [81,] -0,495 -0,681  0,681
 [82,]  0,677  0,405 -0,405
 [83,]  0,975  0,121 -0,121
 [84,]  4,148  1,474 -1,474
 [85,]  1,079 -0,560  0,560
 [86,]  0,499  0,983 -0,983
 [87,] -1,346  0,060 -0,060
 [88,] -1,426 -0,147  0,147
 [89,] -0,423 -0,345  0,345
 [90,] -0,277  0,095 -0,095
 [91,] -0,680 -0,207  0,207
 [92,] -0,374  1,647 -1,647
 [93,] -0,176  0,112 -0,112
 [94,] -0,271  0,931 -0,931
 [95,]  0,191  1,362 -1,362
 [96,]  2,003  1,302 -1,302
 [97,]  0,820  0,043 -0,043
 [98,] -1,506 -1,086  1,086
 [99,]  1,898 -0,284  0,284
[100,]  3,595  1,431 -1,431
[1] "Total utilities of profiles a cross of respondents:"
         [,1]  [,2]   [,3]   [,4]   [,5]   [,6]   [,7]   [,8]   [,9]  [,10]
  [1,]  6,866 2,490  0,690  3,266  8,690  1,807  5,407  3,431  3,431  0,879
  [2,]  1,748 9,834  4,034  2,148  1,234  5,110  5,110  6,197  1,397  8,569
  [3,]  2,793 9,338  3,538  6,193  4,138  1,441  3,841 -0,414 -0,814  1,276
  [4,]  5,834 5,310  7,110  6,434  7,310  4,393  7,393  4,069  6,269  3,621
  [5,]  4,500 1,800  6,600  8,100  6,000  9,800  6,400 10,500  6,900  5,500
  [6,]  6,141 2,372  1,572  4,541  3,372  1,952  0,752 -0,217  1,583 -2,155
  [7,]  2,928 1,048 -0,552  4,728  8,848 -0,366  3,634  0,755  1,155 -0,603
  [8,]  5,383 1,945  1,545  2,583  3,545  7,903  4,503  9,266  6,266  7,190
  [9,]  4,669 2,821  4,621  8,269  1,621  5,986  4,386  0,138  5,138 -1,759
 [10,]  5,890 6,807  4,007 10,290 10,007  2,462  3,262  1,579  1,579  1,414
 [11,]  4,890 6,207  4,407 10,290  9,207  3,262  3,262  2,379  2,179  2,414
 [12,]  6,224 7,117  3,717 10,424  9,517  3,255  3,455  1,948  1,748  1,534
 [13,]  0,403 0,331 -0,669  3,403  1,531  2,579 -0,421  2,107  0,307  1,362
 [14,]  5,338 0,841 -0,159  4,338  4,641  1,972 -0,028  0,876  2,676  0,483
 [15,]  7,414 0,124 -0,076  4,014 -0,476  6,517  1,917  1,028  6,628 -0,552
 [16,]  7,569 1,221  0,621  4,369  0,221  6,386  2,786  1,038  6,638 -0,259
 [17,]  1,559 5,628  4,428  3,159  3,228  4,648  3,048  7,117  1,917  7,655
 [18,]  5,262 2,559  0,759  1,662  1,759  1,428  2,028 -0,276  1,724 -1,483
 [19,]  2,603 4,531  7,331  3,203  2,331  2,779  5,779  2,307  3,307  1,362
 [20,]  6,703 1,731 -0,469  5,303  1,731  3,979  0,179 -0,593  3,607 -1,138
 [21,]  5,503 7,331  1,731  2,303  3,131  0,979  4,179  0,007 -0,593 -1,138
 [22,]  7,710 9,393  2,993  6,910  6,993  2,938  4,538  1,421  1,421  1,586
 [23,]  0,259 0,228 -0,372  1,059 -0,172  0,848 -0,352  0,017  0,217  0,155
 [24,]  0,121 1,586  1,786  1,521  8,986  1,076  6,876  7,341  0,541  3,672
 [25,]  1,159 8,628  5,628  3,159 -0,572  2,248  5,048 -0,083 -0,283  0,655
 [26,]  6,866 2,490  0,690  3,266  8,690  1,807  5,407  3,431  3,431  0,879
 [27,]  1,748 9,834  4,034  2,148  1,234  5,110  5,110  6,197  1,397  8,569
 [28,] -0,017 8,145  5,145  1,983 -0,255  0,703  4,103  0,066 -2,334  0,190
 [29,]  5,834 5,310  7,110  6,434  7,310  4,393  7,393  4,069  6,269  3,621
 [30,]  4,500 1,800  6,600  8,100  6,000  9,800  6,400 10,500  6,900  5,500
 [31,]  6,141 2,372  1,572  4,541  3,372  1,952  0,752 -0,217  1,583 -2,155
 [32,]  2,928 1,048 -0,552  4,728  8,848 -0,366  3,634  0,755  1,155 -0,603
 [33,]  5,383 1,945  1,545  2,583  3,545  7,903  4,503  9,266  6,266  7,190
 [34,]  4,669 2,821  4,621  8,269  1,621  5,986  4,386  0,138  5,138 -1,759
 [35,]  5,707 7,062  3,662 10,907  9,662  2,559  2,559  1,114  1,114  1,224
 [36,]  6,166 6,090  3,690 10,366  9,690  4,007  3,807  2,931  2,931  2,379
 [37,]  5,997 7,069  4,469 10,797  9,669  3,021  3,221  1,693  1,893  1,638
 [38,]  0,383 0,145 -0,255  3,583  1,145  3,303 -0,497  2,666  1,066  2,190
 [39,]  5,338 0,841 -0,159  4,338  4,641  1,972 -0,028  0,876  2,676  0,483
 [40,]  7,131 0,179 -0,421  2,931 -0,821  6,214  2,414  1,062  6,662 -0,241
 [41,]  7,272 1,152  0,752  3,472  0,352  6,366  3,166  2,045  6,645  0,603
 [42,]  1,559 5,628  4,428  3,159  3,228  4,648  3,048  7,117  1,917  7,655
 [43,]  5,883 3,545 -1,455  3,883  0,145  4,703  1,703  0,166  2,766 -0,310
 [44,]  2,603 4,531  7,331  3,203  2,331  2,779  5,779  2,307  3,307  1,362
 [45,]  7,093 3,138  0,138  6,093  1,538  4,641  0,441 -0,314  3,086 -1,224
 [46,]  7,097 7,669  3,469  6,697  7,069  1,621  2,821  0,793  0,393  0,138
 [47,]  7,710 9,393  2,993  6,910  6,993  2,938  4,538  1,421  1,421  1,586
 [48,]  4,900 2,800  0,200  8,700 -0,600  7,400 -1,200  1,100  2,300 -0,500
 [49,]  5,779 2,814  6,214  7,579  6,614  2,324 -0,476  2,559  1,959  0,828
 [50,]  2,390 2,807  2,407  4,590  2,807  2,062  0,462  1,279  0,679  0,914
 [51,]  0,455 1,097  1,297  5,855  4,297  1,669  0,869  0,910  0,910  0,793
 [52,]  6,172 1,552  1,352  4,772  4,152  4,166  1,366  2,745  4,545  2,103
 [53,]  7,586 9,876  4,476  4,786  1,276  3,083  3,283 -0,828  0,972 -0,448
 [54,]  5,507 2,462  2,062  4,707  2,262  4,759  1,759  2,514  3,714  1,224
 [55,]  3,555 3,097  4,297  6,955  6,097  4,469  3,269  4,610  3,410  3,293
 [56,]  0,752 4,966  2,566  5,952  1,766  3,690  2,290  1,303  1,503  2,931
 [57,]  4,897 4,469  1,669  6,297  2,669  4,221  0,221  2,193  0,193  0,138
 [58,]  6,700 6,200  8,000  6,300  0,800  6,200  7,200 -0,300  9,500  2,500
 [59,]  6,003 4,931  4,731  4,603  6,731  1,779  3,379  2,907  1,907  1,362
 [60,]  0,828 9,048  5,248  0,228  4,648  0,034  5,634  4,455 -1,145  5,897
 [61,]  5,614 9,324  2,924  3,814  0,324  3,717  4,117  0,228  0,628  0,448
 [62,]  3,479 5,814  4,814  3,479  0,414  2,324  2,124  0,259  0,859  0,328
 [63,]  2,069 1,421  3,021  5,269  6,221  1,586  2,386  2,538  1,738  1,241
 [64,]  4,452 6,566  5,166  3,652  6,166  1,490  4,090  3,403  1,403  3,431
 [65,]  6,800 8,400  6,400  6,800  3,600  5,200  3,200  3,400  2,600  3,000
 [66,]  1,455 2,097  2,297  5,855  4,297  2,669  1,869  1,910  1,910  1,793
 [67,]  6,124 1,517  1,317  4,724  4,317  4,055  1,655  2,648  4,648  2,034
 [68,]  8,252 9,366  4,966  5,452  1,966  3,490  3,290 -0,397  1,603 -0,569
 [69,]  6,507 2,462  2,062  5,707  2,262  5,759  1,759  2,514  4,714  1,224
 [70,]  3,555 3,097  4,297  6,955  6,097  4,469  3,269  4,610  3,410  3,293
 [71,]  2,017 5,855  3,655  6,617  2,855  4,497  3,297  2,334  2,534  3,810
 [72,]  4,338 0,641  1,041  6,138  0,841  4,172 -0,828 -0,324  3,476 -0,517
 [73,]  6,866 2,490  0,690  3,266  8,690  1,807  5,407  3,431  3,431  0,879
 [74,]  1,748 9,834  4,034  2,148  1,234  5,110  5,110  6,197  1,397  8,569
 [75,]  2,793 9,338  3,538  6,193  4,138  1,441  3,841 -0,414 -0,814  1,276
 [76,]  5,834 5,310  7,110  6,434  7,310  4,393  7,393  4,069  6,269  3,621
 [77,]  4,500 1,800  6,600  8,100  6,000  9,800  6,400 10,500  6,900  5,500
 [78,]  6,141 2,372  1,572  4,541  3,372  1,952  0,752 -0,217  1,583 -2,155
 [79,]  3,528 1,848  0,648  5,128  8,848  0,634  4,234  1,755  1,955  0,397
 [80,]  6,866 2,490  0,690  3,266  8,690  1,807  5,407  3,431  3,431  0,879
 [81,]  1,748 9,834  4,034  2,148  1,234  5,110  5,110  6,197  1,397  8,569
 [82,]  1,059 8,428  5,828  2,859  0,828  1,648  4,848  1,017 -0,983  1,155
 [83,]  5,834 5,310  7,110  6,434  7,310  4,393  7,393  4,069  6,269  3,621
 [84,]  5,707 7,062  3,662 10,907  9,662  2,559  2,559  1,114  1,114  1,224
 [85,]  0,383 0,145 -0,255  3,583  1,145  3,303 -0,497  2,666  1,066  2,190
 [86,]  5,338 0,841 -0,159  4,338  4,641  1,972 -0,028  0,876  2,676  0,483
 [87,]  8,217 2,655  1,255  4,417  1,455  6,897  3,497  2,734  6,934  1,810
 [88,]  7,272 1,152  0,752  3,472  0,352  6,366  3,166  2,045  6,645  0,603
 [89,]  1,559 5,628  4,428  3,159  3,228  4,648  3,048  7,117  1,917  7,655
 [90,]  5,941 4,372 -0,228  3,741  0,172  5,152  2,552  0,983  3,383  0,845
 [91,]  2,855 6,697  5,297  4,055  4,097  5,669  3,669  8,110  2,910  8,793
 [92,]  6,128 3,648  3,648  5,128  2,448  2,834  1,234  0,155  1,955 -1,603
 [93,]  2,603 4,531  7,331  3,203  2,331  2,779  5,779  2,307  3,307  1,362
 [94,]  6,752 3,766  2,566  6,352  0,566  5,090  0,890 -0,497  4,503 -0,069
 [95,]  5,503 7,331  1,731  2,303  3,131  0,979  4,179  0,007 -0,593 -1,138
 [96,]  6,286 8,276  2,676  7,086  6,676  2,683  3,483  1,272  1,272  2,052
 [97,]  6,155 2,297  0,497  8,555 -0,503  7,669 -0,331  0,210  5,210  0,293
 [98,]  5,090 2,807  1,807  3,090  3,207  8,262  4,462  9,379  5,779  7,414
 [99,]  4,976 3,883  4,483  8,176  1,483  6,145  4,945  0,052  5,052 -1,534
[100,]  6,552 7,366  4,566 10,952  9,566  3,290  3,290  1,503  2,503  1,931
        [,11]  [,12]  [,13]
  [1,]  1,631  1,807  5,607
  [2,]  7,597  5,510  3,510
  [3,]  8,386  7,241  7,041
  [4,]  5,069  7,993  9,193
  [5,]  5,700 10,000  7,200
  [6,]  0,783 -0,848  0,152
  [7,]  4,555  5,434  8,434
  [8,]  3,866  1,703  1,303
  [9,]  6,938  7,986  7,186
 [10,]  8,779  7,662  8,262
 [11,]  9,379  8,662  8,462
 [12,]  9,348  7,655  8,055
 [13,]  4,307  2,579  1,179
 [14,]  2,676 -1,028  0,372
 [15,]  3,428 -1,483 -0,483
 [16,]  4,038 -0,414  0,786
 [17,]  4,717  4,648  2,248
 [18,] -0,076 -1,572  0,228
 [19,]  1,107  6,379  5,979
 [20,]  4,407 -1,221 -0,221
 [21,]  1,807  0,979  2,779
 [22,]  7,021  3,738  5,338
 [23,]  1,617  0,448  0,048
 [24,]  1,741  8,276  9,476
 [25,]  4,717  7,048  5,648
 [26,]  1,631  1,807  5,607
 [27,]  7,597  5,510  3,510
 [28,]  2,666  6,103  4,503
 [29,]  5,069  7,993  9,193
 [30,]  5,700 10,000  7,200
 [31,]  0,783 -0,848  0,152
 [32,]  4,555  5,434  8,434
 [33,]  3,866  1,703  1,303
 [34,]  6,938  7,986  7,186
 [35,]  9,714  7,759  7,959
 [36,]  9,531  8,007  8,407
 [37,]  9,293  8,021  8,221
 [38,]  4,666  2,703  0,903
 [39,]  2,676 -1,028  0,372
 [40,]  3,062 -1,786 -0,386
 [41,]  3,245 -0,634  0,566
 [42,]  4,717  4,648  2,248
 [43,]  5,766 -0,297  0,503
 [44,]  1,107  6,379  5,979
 [45,]  5,086 -0,559 -0,159
 [46,]  4,193  2,421  3,621
 [47,]  7,021  3,738  5,338
 [48,]  8,700  2,600 -0,400
 [49,]  0,359  1,324  0,124
 [50,]  3,279  2,662  1,662
 [51,]  6,110  6,269  5,469
 [52,]  3,345 -0,034  0,766
 [53,]  3,572  0,483  0,883
 [54,]  3,314  0,959  0,759
 [55,]  5,610  6,669  5,669
 [56,]  9,103  7,490  5,690
 [57,]  4,393  1,621  0,021
 [58,]  7,300  6,800  7,800
 [59,]  0,707  1,979  2,979
 [60,]  2,055  5,034  5,034
 [61,]  5,228  2,317  2,317
 [62,]  1,859  2,124  1,124
 [63,]  3,338  5,586  5,586
 [64,]  2,003  3,290  3,890
 [65,]  4,600  3,200  1,800
 [66,]  6,110  6,269  5,469
 [67,]  3,448  0,255  1,255
 [68,]  3,203  0,490  0,890
 [69,]  4,314  0,959  0,759
 [70,]  5,610  6,669  5,669
 [71,]  9,334  7,897  6,297
 [72,]  4,876  0,972  0,172
 [73,]  1,631  1,807  5,607
 [74,]  7,597  5,510  3,510
 [75,]  8,386  7,241  7,041
 [76,]  5,069  7,993  9,193
 [77,]  5,700 10,000  7,200
 [78,]  0,783 -0,848  0,152
 [79,]  4,755  5,834  8,434
 [80,]  1,631  1,807  5,607
 [81,]  7,597  5,510  3,510
 [82,]  3,417  6,648  5,248
 [83,]  5,069  7,993  9,193
 [84,]  9,714  7,759  7,959
 [85,]  4,666  2,703  0,903
 [86,]  2,676 -1,028  0,372
 [87,]  4,534 -0,303  0,897
 [88,]  3,245 -0,634  0,566
 [89,]  4,717  4,648  2,248
 [90,]  5,783  0,352  0,952
 [91,]  5,510  4,869  2,469
 [92,]  0,955  0,234  0,234
 [93,]  1,107  6,379  5,979
 [94,]  5,303  0,490  0,290
 [95,]  1,807  0,979  2,779
 [96,]  7,672  4,283  5,283
 [97,]  9,410  2,069  0,469
 [98,]  4,779  2,462  1,462
 [99,]  7,652  8,145  7,545
[100,]  9,703  7,690  8,090
[1] "Average importance of factors (attributes):"
[1] 24,76 32,22 27,15 15,88
[1] Sum of average importance:  100,01

Call:
lm(formula = frml)

Residuals:
     Min       1Q   Median       3Q      Max 
-11,3305  -3,5546   0,4799   3,4799   9,8190 

Coefficients:
                   Estimate Std. Error t value Pr(>|t|)    
(Intercept)         8,68487    0,12648  68,667  < 2e-16 ***
factor(x$kind)1    -1,08908    0,19815  -5,496 4,62e-08 ***
factor(x$kind)2    -0,73276    0,19815  -3,698 0,000226 ***
factor(x$kind)3    -0,92241    0,19815  -4,655 3,55e-06 ***
factor(x$price)1   -0,57088    0,15254  -3,743 0,000190 ***
factor(x$price)2    0,11877    0,17887   0,664 0,506777    
factor(x$packing)1 -0,02874    0,11440  -0,251 0,801714    
factor(x$weight)1  -0,16858    0,15254  -1,105 0,269272    
factor(x$weight)2   0,17337    0,17887   0,969 0,332575    
factor(x$calorie)1 -0,64655    0,11440  -5,652 1,93e-08 ***
---
Signif. codes:  0 '***' 0,001 '**' 0,01 '*' 0,05 '.' 0,1 ' ' 1

Residual standard error: 4,268 on 1382 degrees of freedom
Multiple R-squared:  0,1488,	Adjusted R-squared:  0,1433 
F-statistic: 26,85 on 9 and 1382 DF,  p-value: < 2,2e-16

dev.new(): using pdf(file="Rplots4.pdf")
dev.new(): using pdf(file="Rplots5.pdf")
dev.new(): using pdf(file="Rplots6.pdf")
dev.new(): using pdf(file="Rplots7.pdf")
dev.new(): using pdf(file="Rplots8.pdf")
[1] "Part worths (utilities) of levels (model parameters for whole sample):"
       levnms    utls
1   intercept  8,6849
2        milk -1,0891
3      walnut -0,7328
4  delicaties -0,9224
5        dark  2,7443
6         low -0,5709
7     average  0,1188
8        high  0,4521
9   paperback -0,0287
10   hardback  0,0287
11      light -0,1686
12     middle  0,1734
13      heavy -0,0048
14     little -0,6466
15       much  0,6466
[1] "Part worths (utilities) of all levels including intercept and reference levels a cross of respondents:"
      intercept  milk walnut delicaties  dark    low average   high paperback
 [1,]     8,583  2,00  -2,00       6,00 -6,00  0,000  -0,250  0,250     0,000
 [2,]     8,500  0,00  -2,75       0,50  2,25 -2,667   0,333  2,333     0,500
 [3,]     8,625 -6,00   2,00      -2,00  6,00 -0,667  -0,167  0,833     0,375
 [4,]     8,208 -2,00   0,25      -1,75  3,50  2,333   0,333 -2,667    -0,750
 [5,]     8,833 -1,75   0,75      -4,50  5,50 -1,333  -0,583  1,917     0,375
 [6,]     8,292 -2,25  -2,50       5,25 -0,50  0,500   0,875 -1,375    -0,375
 [7,]     8,667 -4,50   0,00      -1,25  5,75  0,667   0,667 -1,333     0,125
 [8,]     8,042  1,75   4,50      -5,25 -1,00  1,500  -2,375  0,875    -0,625
 [9,]     8,375  1,00  -3,25      -1,00  3,25 -0,167  -1,292  1,458    -1,375
[10,]     7,458  0,25  -2,75      -2,00  4,50  2,333  -1,417 -0,917    -0,750
[11,]     9,000 -0,75   1,00      -6,00  5,75 -1,167   1,208 -0,042     0,125
[12,]     8,583  2,00  -2,50       6,00 -5,50  0,000  -0,250  0,250     0,250
[13,]     9,000 -5,00   2,00      -3,00  6,00 -1,667   1,083  0,583     0,500
[14,]     8,500  1,00  -6,00       6,00 -1,00  0,000  -0,250  0,250     0,500
[15,]     8,458 -0,75  -1,75       3,50 -1,00 -0,167   2,708 -2,542     0,750
[16,]     8,708  2,00  -2,00      -6,00  6,00 -0,833  -0,458  1,292     0,125
[17,]     8,250 -2,00   2,00       6,00 -6,00  0,833  -0,792 -0,042    -0,250
[18,]     8,667  2,25  -2,00      -6,00  5,75 -0,667   0,833 -0,167    -0,375
[19,]     8,875 -3,25   2,50       1,75 -1,00  0,833  -0,042 -0,792    -0,875
[20,]     9,583 -2,75  -2,00       3,00  1,75 -1,167   0,458  0,708     0,125
[21,]     9,292 -2,75   2,00      -1,50  2,25 -2,833  -0,708  3,542    -1,250
[22,]     7,833 -0,25  -3,50      -2,25  6,00  2,167   0,042 -2,208     0,750
[23,]     8,542  2,00  -2,00      -6,00  6,00 -1,000   0,000  1,000     0,125
[24,]     8,917 -1,50  -1,25      -3,25  6,00 -0,833   1,292 -0,458    -0,125
[25,]     8,708 -6,00   2,00      -2,00  6,00 -0,667   0,083  0,583     0,125
[26,]     8,333  5,50  -1,25      -1,25 -3,00  2,000  -0,750 -1,250     1,625
[27,]     8,667 -1,75   1,25      -5,50  6,00 -0,667   0,583  0,083     0,875
[28,]     8,583 -6,00   0,75       6,00 -0,75 -0,167  -0,542  0,708     0,500
[29,]     8,667 -6,00  -2,00       2,00  6,00 -0,667   0,333  0,333     0,000
[30,]     8,750  2,00  -2,00      -6,00  6,00 -0,333  -0,083  0,417     0,000
[31,]     8,333  3,00   4,25      -1,25 -6,00  0,000   1,250 -1,250     0,125
[32,]     7,708 -4,25   1,50       2,00  0,75  0,833  -1,542  0,708    -0,250
[33,]     9,292 -1,00  -1,50       2,00  0,50 -1,833  -0,208  2,042    -1,375
[34,]     8,667 -4,50   2,00      -3,50  6,00 -0,500  -0,125  0,625     1,000
[35,]     8,792 -0,25  -6,00       5,25  1,00 -0,500   1,625 -1,125     0,125
[36,]     8,208  5,75   1,00      -6,00 -0,75  0,000  -1,250  1,250     0,750
[37,]     8,875 -0,75   1,50      -6,00  5,25 -1,333   2,167 -0,833     0,250
[38,]     8,583 -1,00  -4,75       1,75  4,00 -1,167  -0,292  1,458    -0,875
[39,]     9,042  4,25   3,50      -1,75 -6,00 -1,667  -0,167  1,833    -0,125
[40,]     8,875 -6,00  -2,00       2,00  6,00 -1,167  -0,042  1,208    -0,125
[41,]     8,792  2,00  -6,00      -2,00  6,00 -1,167  -0,042  1,208     0,125
[42,]     8,625 -1,25   0,00      -0,75  2,00  0,500  -1,875  1,375     0,375
[43,]     8,375  6,00  -2,00      -6,00  2,00 -0,167  -0,042  0,208    -0,125
[44,]     8,375 -2,75  -1,75      -1,50  6,00  0,000  -2,250  2,250    -2,250
[45,]     8,792 -4,25  -2,50       0,75  6,00  0,000   1,500 -1,500     0,375
[46,]     8,792 -4,25  -2,50       0,75  6,00  0,000   1,500 -1,500     0,375
[47,]     8,833 -6,00   2,00      -2,00  6,00 -1,333   0,167  1,167     0,250
[48,]     8,583 -4,25  -3,00       1,25  6,00  0,667  -1,333  0,667    -0,500
[49,]     8,750 -0,75   0,00      -5,25  6,00  0,500  -0,875  0,375     0,000
[50,]     8,458  2,00  -6,00      -2,00  6,00  0,167  -0,458  0,292    -0,125
[51,]     8,792 -2,50  -4,00       0,50  6,00 -0,333  -1,833  2,167    -0,625
[52,]     8,833 -2,00  -6,00       6,00  2,00 -0,500   0,625 -0,125     0,250
[53,]     9,167 -0,50  -0,25      -0,25  1,00 -2,667   0,333  2,333     0,125
[54,]     8,667  2,00   6,00      -2,00 -6,00 -0,667   0,333  0,333     0,000
[55,]     9,000 -0,50   0,25       1,25 -1,00 -1,667   2,583 -0,917     1,625
[56,]     9,083 -2,25  -4,50       1,25  5,50 -1,667   1,083  0,583    -0,500
[57,]     8,958 -2,50   2,50       2,00 -2,00 -2,667  -1,917  4,583    -1,625
[58,]     8,875 -1,50  -2,50      -2,00  6,00  0,667  -1,833  1,167    -0,375
[59,]     9,542  0,75  -0,25      -1,25  0,75 -3,167   0,958  2,208     1,375
[60,]     8,667 -6,00  -2,00       2,00  6,00 -0,667   0,333  0,333     0,000
[61,]     8,333 -6,00   2,00      -2,00  6,00  0,500  -0,375 -0,125     0,500
[62,]     9,333 -3,75  -3,00       1,00  5,75 -1,833   1,542  0,292     0,875
[63,]     8,708 -6,00   2,00      -2,00  6,00 -1,167  -0,042  1,208     0,125
[64,]     8,792  2,25  -2,00      -6,00  5,75 -0,667  -0,167  0,833     0,250
[65,]     8,667 -2,00  -6,00       2,00  6,00 -0,667   0,333  0,333     0,000
[66,]     9,792  2,25  -2,25      -0,75  0,75 -5,333   0,667  4,667    -0,125
[67,]     8,708 -6,00  -1,50       3,00  4,50 -1,667   0,333  1,333    -0,375
[68,]     8,500 -2,00   4,75      -4,25  1,50 -0,667  -0,917  1,583     0,125
[69,]     8,667 -6,00   3,00       5,00 -2,00 -1,000   0,000  1,000     0,250
[70,]     8,667  2,00  -2,00      -6,00  6,00 -0,667   0,333  0,333     0,000
[71,]     8,458 -5,75   0,25       0,00  5,50  0,833  -0,042 -0,792    -1,000
[72,]     8,833  1,25  -2,75      -4,50  6,00 -1,167   1,458 -0,292    -0,375
[73,]     8,542 -6,00   2,00      -2,00  6,00 -0,333  -0,333  0,667     0,125
[74,]     8,458  2,25   0,75      -5,25  2,25  1,667   0,917 -2,583    -1,125
[75,]     8,458  2,25   0,75      -5,25  2,25  1,667   0,917 -2,583    -1,125
[76,]     8,583 -1,00   1,00      -3,00  3,00 -0,167   0,208 -0,042     0,000
[77,]     9,083 -3,75   0,25      -2,50  6,00 -1,000   0,000  1,000     0,625
[78,]     8,167 -3,00  -1,75      -1,25  6,00  0,000   1,000 -1,000    -0,375
[79,]     8,583 -0,50  -3,00      -2,50  6,00  0,167   1,542 -1,708    -0,250
[80,]     8,250  1,75   3,00      -5,00  0,25 -0,500   2,625 -2,125     0,125
[81,]    10,000  0,00   0,00       0,00  0,00 -5,333   0,667  4,667     0,500
[82,]     9,167 -0,50  -0,25      -0,25  1,00 -2,667   0,333  2,333     0,375
[83,]     8,667  2,00   6,00      -2,00 -6,00 -1,167  -0,042  1,208     0,000
[84,]     8,167  6,00  -6,00      -2,00  2,00  0,333   0,083 -0,417    -0,250
[85,]     8,667 -1,75  -1,50       0,50  2,75 -1,167  -0,292  1,458    -0,375
[86,]     8,667  2,00  -6,00      -2,00  6,00 -0,667   0,333  0,333     0,000
[87,]     8,833  2,00   2,00       2,00 -6,00 -1,000   0,000  1,000    -0,250
      hardback  light middle  heavy little   much
 [1,]    0,000 -0,333 -0,083  0,417 -1,000  1,000
 [2,]   -0,500  2,667 -1,083 -1,583  0,250 -0,250
 [3,]   -0,375  0,167  0,042 -0,208 -0,375  0,375
 [4,]    0,750 -1,167  2,458 -1,292  0,125 -0,125
 [5,]   -0,375  0,000  1,500 -1,500 -0,750  0,750
 [6,]    0,375  0,333  0,333 -0,667  0,625 -0,625
 [7,]   -0,125 -1,333  0,667  0,667 -0,250  0,250
 [8,]    0,625  0,333  0,333 -0,667 -0,375  0,375
 [9,]    1,375  0,667 -0,083 -0,583  0,125 -0,125
[10,]    0,750  1,833  1,458 -3,292  0,375 -0,375
[11,]   -0,125 -0,833  0,292  0,542  0,500 -0,500
[12,]   -0,250 -0,333  0,167  0,167 -1,250  1,250
[13,]   -0,500 -0,333 -0,333  0,667  0,500 -0,500
[14,]   -0,500  0,000 -1,000  1,000  0,250 -0,250
[15,]   -0,750  0,333 -2,667  2,333  0,875 -0,875
[16,]   -0,125  0,000  0,500 -0,500 -0,125  0,125
[17,]    0,250  0,167 -0,458  0,292 -0,250  0,250
[18,]    0,375  0,000 -0,250  0,250  0,250 -0,250
[19,]    0,875 -2,333  0,417  1,917 -1,875  1,875
[20,]   -0,125 -3,167 -2,042  5,208  0,500 -0,500
[21,]    1,250 -0,333  0,167  0,167 -2,125  2,125
[22,]   -0,750  0,500 -0,625  0,125  0,250 -0,250
[23,]   -0,125  0,833 -0,292 -0,542  0,125 -0,125
[24,]    0,125 -0,833  1,042 -0,208 -1,750  1,750
[25,]   -0,125 -0,167  0,458 -0,292 -0,875  0,875
[26,]   -1,625 -1,333  1,917 -0,583 -0,750  0,750
[27,]   -0,875  0,000 -1,500  1,500 -0,250  0,250
[28,]   -0,500 -0,167 -0,042  0,208 -1,500  1,500
[29,]    0,000  0,000  0,000  0,000 -1,000  1,000
[30,]    0,000 -0,667  0,333  0,333 -0,250  0,250
[31,]   -0,125  0,667 -1,583  0,917  1,000 -1,000
[32,]    0,250  2,333 -1,417 -0,917 -0,375  0,375
[33,]    1,375 -1,333  1,917 -0,583 -2,125  2,125
[34,]   -1,000 -0,167 -0,292  0,458  0,000  0,000
[35,]   -0,125 -0,667 -0,667  1,333  0,875 -0,875
[36,]   -0,750  1,167 -0,708 -0,458 -0,375  0,375
[37,]   -0,250 -0,167 -0,042  0,208 -0,125  0,125
[38,]    0,875  0,833  0,708 -1,542 -1,500  1,500
[39,]    0,125 -0,500 -0,375  0,875 -0,125  0,125
[40,]    0,125 -0,333  0,417 -0,083 -0,375  0,375
[41,]   -0,125  0,000  0,250 -0,250  0,125 -0,125
[42,]   -0,375 -1,000  2,000 -1,000 -3,875  3,875
[43,]    0,125  0,667 -0,083 -0,583  0,875 -0,875
[44,]    2,250  0,500 -0,375 -0,125 -0,625  0,625
[45,]   -0,375 -1,167 -0,042  1,208  0,125 -0,125
[46,]   -0,375 -1,167 -0,042  1,208  0,125 -0,125
[47,]   -0,250  0,000  0,000  0,000  0,000  0,000
[48,]    0,500 -1,000  2,000 -1,000 -0,250  0,250
[49,]    0,000 -1,500  0,625  0,875 -1,000  1,000
[50,]    0,125  0,000  0,250 -0,250  0,875 -0,875
[51,]    0,625 -0,833  2,042 -1,208 -1,375  1,375
[52,]   -0,250 -0,833  0,292  0,542  0,000  0,000
[53,]   -0,125  0,000 -0,250  0,250 -4,000  4,000
[54,]    0,000  0,000  0,000  0,000 -1,000  1,000
[55,]   -1,625 -0,333 -1,333  1,667  0,000  0,000
[56,]    0,500 -0,667 -0,417  1,083 -2,000  2,000
[57,]    1,625  0,833 -1,292  0,458 -0,875  0,875
[58,]    0,375 -2,167  1,458  0,708 -1,375  1,375
[59,]   -1,375 -1,000  2,500 -1,500 -2,125  2,125
[60,]    0,000  0,000  0,000  0,000 -1,000  1,000
[61,]   -0,500  0,167  0,792 -0,958  0,250 -0,250
[62,]   -0,875 -1,500 -0,625  2,125  0,250 -0,250
[63,]   -0,125  0,333  0,083 -0,417  0,125 -0,125
[64,]   -0,250 -0,500  0,625 -0,125 -0,875  0,875
[65,]    0,000  0,000  0,000  0,000 -1,000  1,000
[66,]    0,125  0,167 -0,208  0,042  0,125 -0,125
[67,]    0,375  0,833  0,708 -1,542  0,125 -0,125
[68,]   -0,125  0,667  0,417 -1,083 -2,500  2,500
[69,]   -0,250  0,333  1,083 -1,417  0,250 -0,250
[70,]    0,000  0,000  0,000  0,000 -1,000  1,000
[71,]    1,000 -0,667  1,083 -0,417 -0,875  0,875
[72,]    0,375 -0,167  0,958 -0,792 -0,750  0,750
[73,]   -0,125  0,167 -0,458  0,292  0,375 -0,375
[74,]    1,125 -1,500  2,625 -1,125 -0,125  0,125
[75,]    1,125 -1,500  2,625 -1,125 -0,125  0,125
[76,]    0,000 -0,167 -0,042  0,208 -4,000  4,000
[77,]   -0,625 -1,333  0,167  1,167  0,000  0,000
[78,]    0,375  1,333 -0,167 -1,167 -2,500  2,500
[79,]    0,250 -0,500 -0,125  0,625 -1,250  1,250
[80,]   -0,125  1,500 -0,875 -0,625 -1,000  1,000
[81,]   -0,500 -0,667  0,083  0,583 -0,500  0,500
[82,]   -0,375  0,000  0,000  0,000 -4,000  4,000
[83,]    0,000  0,500 -0,375 -0,125  0,250 -0,250
[84,]    0,250  1,000 -0,750 -0,250  0,500 -0,500
[85,]    0,375  0,500 -0,125 -0,375 -4,000  4,000
[86,]    0,000  0,000  0,000  0,000 -1,000  1,000
[87,]    0,250 -0,333  0,417 -0,083 -2,500  2,500
[1] "Total utilities of profiles a cross of respondents:"
        [,1]   [,2]   [,3]   [,4]   [,5]   [,6]   [,7]   [,8]   [,9]  [,10]
 [1,] 13,750 15,000  5,250  1,250  1,250 11,500  3,500  9,750 16,000 13,250
 [2,] 11,000 11,250  5,500 10,500  9,750  4,000 16,000  8,000  4,000  9,750
 [3,]  7,500  6,625  9,375 13,375 13,750  2,000 16,375  2,250  5,750  6,125
 [4,]  5,625  6,250 10,500 13,750 15,375 11,625  7,000  4,625  8,125  7,000
 [5,]  7,375  4,125  7,125 11,875 14,125  7,625 17,375  4,625  1,875  2,625
 [6,] 12,750 14,500  7,625  9,625 10,000  6,625  5,750  6,500 13,125 14,625
 [7,]  6,625  6,875  7,625 13,375 15,375  5,625 12,125  5,375  8,875  6,625
 [8,]  3,000  1,750 14,625  9,125  5,250 12,625  8,000  5,750  4,625  3,625
 [9,]  7,500  8,000  7,125 13,625 11,750 10,375 12,250  6,250  7,875  6,625
[10,]  5,625  6,250 10,000 17,250 13,125 11,875 11,750  2,625  4,875  9,250
[11,]  3,875  2,750  8,375 13,125 16,625  6,750 13,500 10,625  1,750  1,625
[12,] 14,000 15,000  4,250  1,250  1,500 11,750  4,500  9,500 15,750 13,250
[13,]  7,250  5,750  9,000 13,000 15,750  1,000 15,250  6,750  4,000  5,000
[14,] 14,500 13,500  2,250  7,250  6,000  7,750  8,000 11,000 14,750 15,250
[15,]  8,375 13,375  7,000  7,750  7,625  3,250  5,125 14,375 12,500 13,750
[16,]  4,500  2,250  5,625 13,625 14,500 10,375 16,250  9,750  1,375  1,875
[17,] 13,250 14,125 11,250  3,250  1,000  7,125  2,375  5,250 15,875 14,750
[18,]  2,125  3,625  6,625 14,375 15,625 10,125 13,625 11,875  2,375  1,875
[19,]  7,500 11,000  8,875  5,375  7,250  9,625  5,750  4,750 16,125  6,375
[20,] 11,875  9,250  3,625  7,375 10,125  3,000  8,500 13,125 16,000  8,875
[21,]  8,125 10,125  7,250  7,500 10,125  7,250 15,625  2,625  8,500  1,250
[22,]  3,750  5,125  6,500 16,000 12,750  8,125 12,625  8,750  6,875  9,250
[23,]  3,500  3,125  6,375 14,375 14,250  9,000 16,375 10,250  0,750  2,625
[24,]  4,375  8,000  4,375 11,625 15,625  9,500 15,250  6,625  6,500  2,125
[25,]  7,000  7,375  8,875 12,875 14,250  3,250 16,125  1,750  6,500  5,125
[26,]  8,625  4,125  5,375  3,625  4,125 16,875  5,125 13,375  7,625  8,625
[27,]  2,375  3,125  8,125 12,875 12,625  4,125 15,875  9,625  3,375  3,125
[28,] 14,250 14,875  7,000  5,500  5,250  3,375 10,375  1,250 15,625 13,250
[29,] 10,000 12,000  5,000 13,000 14,000  3,000 16,000  2,000 11,000  9,000
[30,]  3,250  2,250  5,500 13,500 14,750 11,000 14,750 10,750  3,000  1,500
[31,]  5,375  7,875 14,125  3,875  2,875  8,625  0,875 14,625  6,875  8,875
[32,]  8,375 11,125 12,250 11,500  5,375  3,500 11,625  0,375 10,250 12,250
[33,] 11,750 13,250  3,875  5,875 10,750 11,875 11,250  4,000 12,375  4,625
[34,]  6,500  3,875  9,000 13,000 13,250  2,375 16,125  5,500  4,125  5,500
[35,] 13,250 14,000  2,375  9,375 11,500  6,375  7,250 12,500 13,875 13,875
[36,]  3,125  1,750  9,250  7,500  4,375 12,875 11,000 12,625  1,375  3,750
[37,]  2,125  4,750  8,500 12,250 15,875  6,625 13,500 10,625  1,625  1,500
[38,] 10,125 13,250  2,875 11,625 12,375  9,500 15,500  3,375 10,000  7,625
[39,]  8,500  6,875 10,375  0,875  2,500 11,500  4,375 13,750  6,750  4,875
[40,] 12,000 11,000  5,125 13,125 15,000  2,625 16,000  2,250 10,125  8,875
[41,]  8,500  6,500  1,625 13,625 15,000  9,625 16,000 10,750  5,125  5,875
[42,]  7,750  8,500  3,875  5,875  6,500 13,375 15,250  1,000 10,875  3,875
[43,]  3,250  2,250  7,875 11,875 11,250 13,375 10,250 14,500  0,875  3,625
[44,]  5,875  8,000  8,750 16,500 13,375  8,125 15,500  0,375  9,625  4,500
[45,]  8,500  9,375  4,875 13,375 16,000  4,000 12,375  7,750 10,250  8,875
[46,]  8,500  9,375  4,875 13,375 16,000  4,000 12,375  7,750 10,250  8,875
[47,]  8,250  6,750  9,250 13,250 14,750  1,250 16,250  3,250  5,250  5,750
[48,] 11,750  8,250  5,500 14,500 15,500  7,750 14,000  1,250 10,250  8,750
[49,]  3,500  2,125  6,750 12,750 13,500 10,125 14,625  7,000  5,875  1,500
[50,]  7,750  5,250  3,625 15,625 15,250 10,125 13,750 10,500  5,625  7,375
[51,] 11,500  8,625  2,875 12,875 14,250 10,000 16,875  1,250  9,750  6,125
[52,] 15,250 14,375  1,250  9,250 11,500  6,375 10,125  8,250 14,625 13,750
[53,]  7,125 13,125  2,125  3,375  6,125  9,625 16,625  5,375 10,375  2,375
[54,]  6,000  8,000 13,000  1,000  2,000 11,000  4,000 10,000  7,000  5,000
[55,]  9,625 10,875  5,625  4,375  7,625  3,875  8,375 14,375  8,625  9,875
[56,]  8,000 13,250  0,750 10,750 13,750  7,250 16,000  6,500 12,250  5,500
[57,] 11,750 12,375 10,375  5,875  4,500  5,000 11,625  2,500 11,250  6,625
[58,]  7,750  4,625  3,875 12,375 13,500 11,250 14,875  4,500 10,000  3,625
[59,] 12,250  9,000  1,625  2,625 10,250 10,375 15,000  9,000  4,375  3,375
[60,] 10,000 12,000  5,000 13,000 14,000  3,000 16,000  2,000 11,000  9,000
[61,]  7,750  5,375 10,750 14,750 14,500  2,875 14,625  1,750  5,125  7,750
[62,] 11,125  9,250  2,375 11,125 15,375  2,000 14,500 10,375  9,500  8,125
[63,]  8,250  6,750  9,875 13,875 14,750  1,375 16,250  2,500  4,875  6,125
[64,]  3,625  2,750  4,500 12,250 13,875 11,625 16,000 10,125  2,625  1,000
[65,] 10,000 12,000  1,000 13,000 14,000  7,000 16,000  6,000 11,000  9,000
[66,] 13,500  9,875  2,625  5,625 11,250  6,500 15,125 12,750  3,750  3,875
[67,] 13,500 13,125  6,875 12,875 14,750  2,000 14,875  1,250  8,750 10,625
[68,]  3,875  6,375 10,625  7,375  6,875  8,625 14,875  2,125  4,875  1,875
[69,] 16,250 13,500 11,000  6,000  7,750  2,250  8,000  1,750 10,750 13,500
[70,]  2,000  4,000  5,000 13,000 14,000 11,000 16,000 10,000  3,000  1,000
[71,]  6,875  9,625  9,000 14,250 15,125  6,500 12,375  0,375 10,750  6,750
[72,]  3,875  6,750  4,375 13,125 16,875 11,000 14,750  9,625  3,500  1,875
[73,]  7,250  5,875 10,625 14,625 14,000  1,250 15,125  3,000  6,000  6,875
[74,]  2,000  3,875 10,375 11,875 15,250 16,250  5,625  9,250  5,000  2,125
[75,]  2,000  3,875 10,375 11,875 15,250 16,250  5,625  9,250  5,000  2,125
[76,]  1,500  9,625  5,250  7,250  7,750 11,375 15,375  4,000  9,625  1,250
[77,]  8,375  4,625  6,375 12,125 14,625  3,875 15,375  7,125  6,125  4,875
[78,]  2,875 12,125  5,625 13,375 12,875  7,875 16,625  2,125  8,625  5,375
[79,]  2,750  8,625  4,250 13,250 15,000  9,625 13,375  8,750  8,375  4,250
[80,] -0,625  8,250 11,125  8,375  9,125  9,500  9,000 11,125  3,000  3,375
[81,] 14,750 10,000  3,000  3,000  9,750  4,750 15,000 11,250  5,250  4,000
[82,]  7,625 12,875  1,875  3,125  6,125  9,625 16,875  5,375  9,875  2,625
[83,]  7,750  6,875 14,250  2,250  2,500  8,875  4,125 10,750  5,125  6,250
[84,]  5,250  7,000  4,250 12,250 10,250 13,500 10,000 14,250  6,000  7,750
[85,]  6,125 13,750  2,875  7,125  7,375 10,000 17,000  1,875 12,000  4,125
[86,]  6,000  8,000  1,000 13,000 14,000 11,000 16,000 10,000  7,000  5,000
[87,]  9,500 13,250  7,250 -0,750  1,000 13,000  5,750  8,000 12,500  6,750
       [,11]  [,12]  [,13]  [,14]  [,15]  [,16]
 [1,] 11,500  7,000  6,250  9,250  4,000  7,500
 [2,] 12,750  9,000  6,250  9,250  6,750  2,250
 [3,]  3,625 11,375 10,500  2,125 14,500 10,750
 [4,]  3,000  6,750  5,375  6,750 11,875 12,375
 [5,]  9,375 10,125  8,875  5,375 12,625 10,875
 [6,]  4,750  6,000  4,750  7,125  6,625  5,625
 [7,]  1,625  8,375  7,625  3,375 16,125 10,375
 [8,] 12,000 10,250 13,000 10,625  7,625 14,125
 [9,] 12,750  3,000  7,500  8,625  9,375  3,375
[10,]  9,000  4,000  1,625 11,500  9,875  7,375
[11,]  6,750 10,000 10,875  6,875 13,750  8,750
[12,] 11,500  7,000  5,000  9,250  4,750  7,750
[13,]  3,250 11,750 12,250  3,000 14,000  9,000
[14,]  9,000  2,500  3,500 10,250  8,750  1,750
[15,]  3,875  9,625  6,625  9,500  9,500  3,750
[16,] 12,000  6,500  7,250  9,875 13,625  6,625
[17,]  6,875  9,625 10,500  6,750  3,375 10,625
[18,] 10,875  6,875  7,375 10,125 13,375  5,125
[19,]  5,250 10,000 11,500  1,375 11,625 13,625
[20,]  3,750  4,500 13,875  3,125 15,000  4,000
[21,] 13,125 11,125 14,125  0,000  9,750  9,500
[22,]  4,875  5,375  1,750 11,250 16,625  6,375
[23,] 12,125  7,375  7,000 10,625 13,000  5,250
[24,]  8,000  9,750  5,375  3,875 15,500  9,500
[25,]  3,875 11,625 10,000  1,125 14,750 11,500
[26,] 10,375  7,375  2,875 15,375  9,125 13,375
[27,]  6,375 11,625 10,375  6,875 16,625  8,875
[28,]  4,125 10,625  8,250  1,250  9,875 11,125
[29,]  4,000  8,000  6,000  1,000 15,000  7,000
[30,] 10,750  6,250  7,250  9,500 15,000  7,000
[31,]  9,625 13,625 13,125 13,125  2,375 10,125
[32,]  7,125 10,125  8,875  6,000  8,500  8,750
[33,] 12,500  7,000  8,500  1,625  8,125  8,625
[34,]  3,625 11,375 10,750  4,500 15,625 10,875
[35,]  5,750  3,000  3,750  8,375  9,875  0,875
[36,] 16,000 10,250  8,875 15,500  8,125  9,625
[37,]  7,000 12,750  9,375  6,750 13,375  9,375
[38,] 12,250  5,000  3,125  4,875 10,500  4,000
[39,] 14,875 11,875 15,250 10,875  2,250 10,500
[40,]  4,250  6,750  7,750  0,875 13,875  6,375
[41,] 11,750  2,750  3,750  9,875 13,375  1,875
[42,] 11,250 10,000  4,750  3,375 14,375 15,375
[43,] 14,500  6,000  7,000 15,625  8,625  5,125
[44,] 11,250  3,250 10,375  3,250 12,625  4,625
[45,]  1,375  6,875  5,750  3,875 16,250  6,500
[46,]  1,375  6,875  5,750  3,875 16,250  6,500
[47,]  3,750 11,250 11,750  1,750 13,750  9,750
[48,]  4,750  3,000  5,500  3,250 14,000  8,000
[49,]  7,875  7,375  9,000  6,000 17,125 10,875
[50,] 10,000  1,000  3,500 11,375 13,375  1,875
[51,]  9,625  2,875  5,000  3,125 14,000  7,250
[52,]  5,625  2,875  3,000  5,750 11,125  2,875
[53,] 14,875 13,375  7,375  2,125 11,875 10,125
[54,] 12,000 16,000 14,000  9,000  3,000 15,000
[55,]  5,625 13,125  8,375  8,125  9,625  7,875
[56,]  9,250  6,500  4,750  2,000 15,500  4,000
[57,] 14,375  9,625 17,250  2,125  4,000  6,750
[58,]  8,125  3,375  7,250  4,125 17,250  9,500
[59,] 12,250 12,750  6,500  5,375  9,125 12,125
[60,]  4,000  8,000  6,000  1,000 15,000  7,000
[61,]  1,625 10,375  9,000  3,750 14,125 11,875
[62,]  3,250  7,000  8,125  3,375 16,000  4,500
[63,]  4,000 11,000 11,500  2,125 13,125  9,625
[64,] 12,000  7,250  6,375  9,250 14,875  7,875
[65,]  8,000  4,000  2,000  5,000 15,000  3,000
[66,] 16,875  8,125 12,500  6,875  5,000  1,750
[67,]  5,125  7,875  7,500  1,625  9,500  5,750
[68,] 11,125 15,625 11,125  4,125 10,875 15,625
[69,]  3,500 12,000 11,250  2,500  4,250 11,750
[70,] 12,000  8,000  6,000  9,000 15,000  7,000
[71,]  3,125  7,875  7,625  1,000 14,250 10,500
[72,] 10,750  7,750  4,625  7,625 13,250  6,250
[73,]  2,875 10,125 11,750  2,875 14,250  9,500
[74,]  7,875  7,625  6,500  9,625 10,250 12,500
[75,]  7,875  7,625  6,500  9,625 10,250 12,500
[76,] 11,375 13,625  5,750  3,250 15,625 13,375
[77,]  4,375  8,625 10,875  3,625 15,875  9,125
[78,]  8,375 10,875  2,125  3,625 15,125  8,375
[79,]  7,375  7,625  3,500  6,250 16,375  6,625
[80,] 10,250 16,500  7,375 10,125  8,500 11,000
[81,] 14,000 11,000 14,250  4,000  6,250  5,750
[82,] 14,625 13,625  6,875  2,375 11,875 10,625
[83,] 12,125 14,875 16,000 10,250  1,125 12,875
[84,] 14,500  2,500  2,250 15,750  9,500  1,000
[85,] 13,250 11,000  4,625  1,875 13,500  9,500
[86,] 12,000  4,000  2,000  9,000 15,000  3,000
[87,] 14,250 12,750  9,500  6,750  4,000 12,500
[1] "Average importance of factors (attributes):"
[1] 56,79 16,42  5,43 10,61 10,75
[1] Sum of average importance:  100

conjoint documentation built on May 1, 2019, 8:05 p.m.