Description Usage Arguments Author(s) References See Also Examples
View source: R/caPartUtilities.R
Function caPartUtilities calculates matrix of individual utilities for respondents. Function returns matrix of partial utilities (parameters of conjoint model regresion) for all artificial variables including parameters for reference levels for respondents (with intercept on first place).
1 | caPartUtilities(y, x, z)
|
y |
matrix of preferences |
x |
matrix of profiles |
z |
vector of levels names |
Andrzej Bak andrzej.bak@ue.wroc.pl,
Tomasz Bartlomowicz tomasz.bartlomowicz@ue.wroc.pl
Department of Econometrics and Computer Science, Wroclaw University of Economics, Poland http://keii.ue.wroc.pl/conjoint
Bak A., Bartlomowicz T. (2012), Conjoint analysis method and its implementation in conjoint R package, [In:] Pociecha J., Decker R. (Eds.), Data analysis methods and its applications, C.H.Beck, Warszawa, p.239-248.
Bak A. (2009), Analiza Conjoint [Conjoint Analysis], [In:] Walesiak M., Gatnar E. (Eds.), Statystyczna analiza danych z wykorzystaniem programu R [Statistical Data Analysis using R], Wydawnictwo Naukowe PWN, Warszawa, p. 283-317.
Green P.E., Srinivasan V. (1978), Conjoint Analysis in Consumer Research: Issues and Outlook, "Journal of Consumer Research", September, 5, p. 103-123.
SPSS 6.1 Categories (1994), SPSS Inc., Chicago.
caUtilities
, caTotalUtilities
and ShowAllUtilities
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 | #Example 1
library(conjoint)
data(tea)
uslall<-caPartUtilities(tprefm,tprof,tlevn)
print(uslall)
#Example 2
library(conjoint)
data(chocolate)
uslall<-caPartUtilities(cprefm,cprof,clevn)
print(head(uslall))
#Example 3
library(conjoint)
data(journey)
usl<-caPartUtilities(jpref[1,],jprof,jlevn)
print("Individual (partial) utilities for first respondent:")
print(usl)
|
intercept low medium high black green red bags granulated
[1,] 3.394 -1.517 -1.141 2.659 -0.475 -0.675 1.149 0.659 -1.517
[2,] 5.049 3.391 -0.695 -2.695 -1.029 0.971 0.057 1.105 -0.609
[3,] 4.029 2.563 -1.182 -1.382 -0.248 2.352 -2.103 -0.382 -2.437
[4,] 5.856 -1.149 -0.025 1.175 -0.492 1.308 -0.816 -0.825 -0.149
[5,] 6.250 -2.333 2.567 -0.233 -0.033 -0.633 0.667 -0.233 -0.333
[6,] 1.578 -0.713 -0.144 0.856 1.456 -0.744 -0.713 0.656 -0.713
[7,] 2.635 -0.920 -1.040 1.960 -0.707 0.293 0.414 -1.107 -2.586
[8,] 4.405 -0.425 0.413 0.013 0.546 -2.454 1.908 1.479 0.241
[9,] 3.546 -0.966 0.883 0.083 2.216 1.416 -3.632 -0.917 -0.966
[10,] 5.460 0.678 -0.639 -0.039 0.228 0.428 -0.655 -1.172 -2.655
[11,] 5.626 0.678 -0.239 -0.439 0.228 0.428 -0.655 -1.439 -2.322
[12,] 5.566 0.862 -0.631 -0.231 0.502 0.302 -0.805 -0.898 -2.805
[13,] 1.319 0.552 0.424 -0.976 0.691 -0.909 0.218 -0.243 -1.115
[14,] 1.925 -0.264 -0.568 0.832 1.499 -1.901 0.402 0.099 -0.598
[15,] 1.776 -0.793 -0.103 0.897 3.697 -1.903 -1.793 1.097 0.207
[16,] 2.296 -0.632 -0.284 0.916 3.383 -1.417 -1.966 0.983 0.034
[17,] 4.506 1.379 0.510 -1.890 -1.090 -0.290 1.379 0.377 0.046
[18,] 1.075 -0.402 -0.699 1.101 0.968 -0.232 -0.736 1.101 -0.402
[19,] 3.486 -1.115 0.757 0.357 -0.976 2.424 -1.448 -0.376 0.552
[20,] 1.736 0.218 -0.609 0.391 3.124 -1.676 -1.448 0.591 -0.782
[21,] 2.236 0.885 -1.343 0.457 -0.143 1.257 -1.115 1.591 -1.782
[22,] 4.874 1.655 -1.628 -0.028 0.506 0.506 -1.011 0.772 -2.345
[23,] 0.256 0.379 0.010 -0.390 0.544 -0.256 -0.287 -0.056 -0.287
[24,] 3.664 -1.690 0.245 1.445 -3.622 0.978 2.644 -0.289 -2.023
[25,] 3.006 1.713 -0.156 -1.556 -0.623 3.577 -2.954 0.177 -0.954
[26,] 3.394 -1.517 -1.141 2.659 -0.475 -0.675 1.149 0.659 -1.517
[27,] 5.049 3.391 -0.695 -2.695 -1.029 0.971 0.057 1.105 -0.609
[28,] 2.239 1.575 0.013 -1.587 -1.454 3.546 -2.092 0.346 -1.092
[29,] 5.856 -1.149 -0.025 1.175 -0.492 1.308 -0.816 -0.825 -0.149
[30,] 6.250 -2.333 2.567 -0.233 -0.033 -0.633 0.667 -0.233 -0.333
[31,] 1.578 -0.713 -0.144 0.856 1.456 -0.744 -0.713 0.656 -0.713
[32,] 2.635 -0.920 -1.040 1.960 -0.707 0.293 0.414 -1.107 -2.586
[33,] 4.405 -0.425 0.413 0.013 0.546 -2.454 1.908 1.479 0.241
[34,] 3.546 -0.966 0.883 0.083 2.216 1.416 -3.632 -0.917 -0.966
[35,] 5.388 1.103 -0.652 -0.452 0.548 0.348 -0.897 -1.252 -2.897
[36,] 5.810 0.483 -0.441 -0.041 0.559 -0.041 -0.517 -1.041 -2.517
[37,] 5.681 0.782 -0.491 -0.291 0.443 0.443 -0.885 -1.224 -2.552
[38,] 1.572 0.575 0.613 -1.187 0.879 -1.121 0.241 -0.321 -0.759
[39,] 1.925 -0.264 -0.568 0.832 1.499 -1.901 0.402 0.099 -0.598
[40,] 1.621 -0.701 -0.349 1.051 3.451 -1.749 -1.701 1.251 0.299
[41,] 2.365 -0.747 -0.226 0.974 2.907 -1.493 -1.414 1.174 0.253
[42,] 4.506 1.379 0.510 -1.890 -1.090 -0.290 1.379 0.377 0.046
[43,] 1.822 1.241 -1.021 -0.221 2.779 -1.021 -1.759 1.313 -1.425
[44,] 3.486 -1.115 0.757 0.357 -0.976 2.424 -1.448 -0.376 0.552
[45,] 2.112 0.563 -0.482 -0.082 3.185 -1.415 -1.770 0.852 -1.103
[46,] 3.931 0.782 -0.991 0.209 0.276 0.276 -0.552 0.543 -1.885
[47,] 4.874 1.655 -1.628 -0.028 0.506 0.506 -1.011 0.772 -2.345
[48,] 2.417 1.333 0.833 -2.167 3.967 -1.633 -2.333 0.433 -1.667
[49,] 3.420 -1.310 1.255 0.055 0.455 -1.145 0.690 -0.478 0.356
[50,] 2.210 0.345 0.328 -0.672 0.461 -0.139 -0.322 -0.272 -0.655
[51,] 2.437 0.161 0.320 -0.480 0.253 0.253 -0.506 -1.547 -1.506
[52,] 2.948 -0.414 -0.193 0.607 1.674 -1.926 0.253 0.340 -0.080
[53,] 3.224 1.793 -1.097 -0.697 1.370 1.170 -2.540 1.637 -0.874
[54,] 2.721 -0.230 0.215 0.015 1.682 -1.118 -0.563 0.615 -0.230
[55,] 4.520 -0.506 0.753 -0.247 0.020 -0.180 0.161 -0.780 -0.839
[56,] 3.534 1.943 -0.071 -1.871 0.662 1.062 -1.724 -1.005 -1.391
[57,] 2.598 0.782 0.409 -1.191 1.476 -0.924 -0.552 0.876 -1.552
[58,] 5.250 0.000 -0.500 0.500 2.167 2.167 -4.333 -0.967 1.333
[59,] 3.652 -0.782 -0.109 0.891 -0.576 0.024 0.552 0.424 -0.448
[60,] 4.052 1.747 -0.874 -0.874 -3.340 2.260 1.080 0.593 -0.586
[61,] 3.109 2.207 -1.103 -1.103 1.030 1.430 -2.460 1.630 -1.460
[62,] 2.336 0.690 0.155 -0.845 0.422 1.222 -1.644 0.489 0.023
[63,] 3.046 -0.966 0.483 0.483 -0.584 0.216 0.368 -1.117 -0.966
[64,] 4.118 0.276 -0.438 0.162 -1.305 0.695 0.609 0.295 -0.391
[65,] 4.833 1.000 0.200 -1.200 0.800 0.200 -1.000 0.867 -0.333
[66,] 3.103 0.161 0.320 -0.480 0.253 0.253 -0.506 -1.214 -1.172
[67,] 2.983 -0.471 -0.264 0.736 1.602 -1.798 0.195 0.269 -0.138
[68,] 3.451 1.276 -0.838 -0.438 1.495 0.895 -2.391 1.562 -0.724
[69,] 3.055 -0.230 0.215 0.015 2.348 -1.452 -0.897 0.615 -0.230
[70,] 4.520 -0.506 0.753 -0.247 0.020 -0.180 0.161 -0.780 -0.839
[71,] 4.428 1.759 -0.079 -1.679 0.587 0.987 -1.575 -0.879 -1.241
[72,] 1.759 0.069 0.366 -0.434 2.899 -1.301 -1.598 -0.368 -0.264
[73,] 3.394 -1.517 -1.141 2.659 -0.475 -0.675 1.149 0.659 -1.517
[74,] 5.049 3.391 -0.695 -2.695 -1.029 0.971 0.057 1.105 -0.609
[75,] 4.029 2.563 -1.182 -1.382 -0.248 2.352 -2.103 -0.382 -2.437
[76,] 5.856 -1.149 -0.025 1.175 -0.492 1.308 -0.816 -0.825 -0.149
[77,] 6.250 -2.333 2.567 -0.233 -0.033 -0.633 0.667 -0.233 -0.333
[78,] 1.578 -0.713 -0.144 0.856 1.456 -0.744 -0.713 0.656 -0.713
[79,] 3.302 -0.920 -0.840 1.760 -0.707 0.293 0.414 -0.974 -2.253
[80,] 3.394 -1.517 -1.141 2.659 -0.475 -0.675 1.149 0.659 -1.517
[81,] 5.049 3.391 -0.695 -2.695 -1.029 0.971 0.057 1.105 -0.609
[82,] 3.089 1.379 0.010 -1.390 -1.323 3.277 -1.954 0.277 -0.954
[83,] 5.856 -1.149 -0.025 1.175 -0.492 1.308 -0.816 -0.825 -0.149
[84,] 5.388 1.103 -0.652 -0.452 0.548 0.348 -0.897 -1.252 -2.897
[85,] 1.572 0.575 0.613 -1.187 0.879 -1.121 0.241 -0.321 -0.759
[86,] 1.925 -0.264 -0.568 0.832 1.499 -1.901 0.402 0.099 -0.598
[87,] 3.261 -0.241 -0.479 0.721 2.921 -1.679 -1.241 1.254 0.092
[88,] 2.365 -0.747 -0.226 0.974 2.907 -1.493 -1.414 1.174 0.253
[89,] 4.506 1.379 0.510 -1.890 -1.090 -0.290 1.379 0.377 0.046
[90,] 2.411 1.287 -0.944 -0.344 2.456 -0.744 -1.713 1.323 -1.046
[91,] 5.437 1.494 0.453 -1.947 -0.947 -0.547 1.494 0.520 0.161
[92,] 2.135 -0.586 0.293 0.293 1.426 -0.174 -1.253 0.626 -0.253
[93,] 3.486 -1.115 0.757 0.357 -0.976 2.424 -1.448 -0.376 0.552
[94,] 2.701 0.609 -0.205 -0.405 3.195 -0.805 -2.391 0.329 -0.057
[95,] 2.236 0.885 -1.343 0.457 -0.143 1.257 -1.115 1.591 -1.782
[96,] 4.641 1.793 -1.397 -0.397 0.537 0.337 -0.874 0.203 -2.207
[97,] 2.853 1.161 0.220 -1.380 4.620 -1.780 -2.839 0.020 -0.839
[98,] 4.626 0.011 0.494 -0.506 0.561 -2.239 1.678 1.494 0.011
[99,] 3.767 -0.529 0.564 -0.036 2.231 1.631 -3.862 -0.702 -1.195
[100,] 5.868 0.943 -0.671 -0.271 0.729 0.329 -1.057 -1.205 -2.391
leafy yes no
[1,] 0.859 0.629 -0.629
[2,] -0.495 -0.681 0.681
[3,] 2.818 0.776 -0.776
[4,] 0.975 0.121 -0.121
[5,] 0.567 -1.250 1.250
[6,] 0.056 1.595 -1.595
[7,] 3.693 0.147 -0.147
[8,] -1.721 -1.060 1.060
[9,] 1.883 -0.259 0.259
[10,] 3.828 1.414 -1.414
[11,] 3.761 0.914 -0.914
[12,] 3.702 1.284 -1.284
[13,] 1.357 -0.388 0.388
[14,] 0.499 0.983 -0.983
[15,] -1.303 -0.052 0.052
[16,] -1.017 -0.009 0.009
[17,] -0.423 -0.345 0.345
[18,] -0.699 1.017 -1.017
[19,] -0.176 0.112 -0.112
[20,] 0.191 0.862 -0.862
[21,] 0.191 1.362 -1.362
[22,] 1.572 1.586 -1.586
[23,] 0.344 -0.095 0.095
[24,] 2.311 -1.078 1.078
[25,] 0.777 0.155 -0.155
[26,] 0.859 0.629 -0.629
[27,] -0.495 -0.681 0.681
[28,] 0.746 0.440 -0.440
[29,] 0.975 0.121 -0.121
[30,] 0.567 -1.250 1.250
[31,] 0.056 1.595 -1.595
[32,] 3.693 0.147 -0.147
[33,] -1.721 -1.060 1.060
[34,] 1.883 -0.259 0.259
[35,] 4.148 1.474 -1.474
[36,] 3.559 0.879 -0.879
[37,] 3.776 1.388 -1.388
[38,] 1.079 -0.560 0.560
[39,] 0.499 0.983 -0.983
[40,] -1.549 -0.241 0.241
[41,] -1.426 -0.147 0.147
[42,] -0.423 -0.345 0.345
[43,] 0.113 0.190 -0.190
[44,] -0.176 0.112 -0.112
[45,] 0.252 1.026 -1.026
[46,] 1.343 2.138 -2.138
[47,] 1.572 1.586 -1.586
[48,] 1.233 0.250 -0.250
[49,] 0.122 2.328 -2.328
[50,] 0.928 0.664 -0.664
[51,] 3.053 -0.207 0.207
[52,] -0.260 0.603 -0.603
[53,] -0.763 2.052 -2.052
[54,] -0.385 0.474 -0.474
[55,] 1.620 0.043 -0.043
[56,] 2.395 -0.569 0.569
[57,] 0.676 1.138 -1.138
[58,] -0.367 -0.250 0.250
[59,] 0.024 1.612 -1.612
[60,] -0.007 0.397 -0.397
[61,] -0.170 0.948 -0.948
[62,] -0.511 1.078 -1.078
[63,] 2.083 0.241 -0.241
[64,] 0.095 1.181 -1.181
[65,] -0.533 1.500 -1.500
[66,] 2.386 -0.207 0.207
[67,] -0.131 0.534 -0.534
[68,] -0.838 2.181 -2.181
[69,] -0.385 0.474 -0.474
[70,] 1.620 0.043 -0.043
[71,] 2.121 -0.440 0.440
[72,] 0.632 0.483 -0.483
[73,] 0.859 0.629 -0.629
[74,] -0.495 -0.681 0.681
[75,] 2.818 0.776 -0.776
[76,] 0.975 0.121 -0.121
[77,] 0.567 -1.250 1.250
[78,] 0.056 1.595 -1.595
[79,] 3.226 0.147 -0.147
[80,] 0.859 0.629 -0.629
[81,] -0.495 -0.681 0.681
[82,] 0.677 0.405 -0.405
[83,] 0.975 0.121 -0.121
[84,] 4.148 1.474 -1.474
[85,] 1.079 -0.560 0.560
[86,] 0.499 0.983 -0.983
[87,] -1.346 0.060 -0.060
[88,] -1.426 -0.147 0.147
[89,] -0.423 -0.345 0.345
[90,] -0.277 0.095 -0.095
[91,] -0.680 -0.207 0.207
[92,] -0.374 1.647 -1.647
[93,] -0.176 0.112 -0.112
[94,] -0.271 0.931 -0.931
[95,] 0.191 1.362 -1.362
[96,] 2.003 1.302 -1.302
[97,] 0.820 0.043 -0.043
[98,] -1.506 -1.086 1.086
[99,] 1.898 -0.284 0.284
[100,] 3.595 1.431 -1.431
intercept milk walnut delicaties dark low average high paperback
[1,] 8.583 2.00 -2.00 6.00 -6.00 0.000 -0.250 0.250 0.000
[2,] 8.500 0.00 -2.75 0.50 2.25 -2.667 0.333 2.333 0.500
[3,] 8.625 -6.00 2.00 -2.00 6.00 -0.667 -0.167 0.833 0.375
[4,] 8.208 -2.00 0.25 -1.75 3.50 2.333 0.333 -2.667 -0.750
[5,] 8.833 -1.75 0.75 -4.50 5.50 -1.333 -0.583 1.917 0.375
[6,] 8.292 -2.25 -2.50 5.25 -0.50 0.500 0.875 -1.375 -0.375
hardback light middle heavy little much
[1,] 0.000 -0.333 -0.083 0.417 -1.000 1.000
[2,] -0.500 2.667 -1.083 -1.583 0.250 -0.250
[3,] -0.375 0.167 0.042 -0.208 -0.375 0.375
[4,] 0.750 -1.167 2.458 -1.292 0.125 -0.125
[5,] -0.375 0.000 1.500 -1.500 -0.750 0.750
[6,] 0.375 0.333 0.333 -0.667 0.625 -0.625
[1] "Individual (partial) utilities for first respondent:"
intercept cognitive vacation health business organized own summer winter
[1,] 4.938 -0.937 -2.687 3.639 -0.014 -1.562 1.562 0.692 -0.692
1-2-3 star_hotel 4-5 star_hotel guesthouse hostel
[1,] 0.063 1.639 0.313 -2.014
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