caImportance: Function caImportance calculates importance of all attributes

In conjoint: An Implementation of Conjoint Analysis Method

Description

Function caImportance calculates importance of all attributes. Function returns vector of percentage attributes' importance and corresponding chart (barplot). The sum of importance should be 100%.

Usage

caImportance(y, x)

Arguments

y	matrix of preferences
x	matrix of profiles

Author(s)

Andrzej Bak [e-mail],

Tomasz Bartlomowicz [e-mail]

Department of Econometrics and Computer Science, Wroclaw University of Economics, Poland http://keii.ue.wroc.pl/conjoint

References

Bak A., Bartlomowicz T. (2012), Conjoint analysis method and its implementation in conjoint R package, [In:] Pociecha J., Decker R. (Eds.), Data analysis methods and its applications, C.H.Beck, Warszawa, p.239-248.

Bak A. (2009), Analiza Conjoint [Conjoint Analysis], [In:] Walesiak M., Gatnar E. (Eds.), Statystyczna analiza danych z wykorzystaniem programu R [Statistical Data Analysis using R], Wydawnictwo Naukowe PWN, Warszawa, p. 283-317.

Green P.E., Srinivasan V. (1978), Conjoint Analysis in Consumer Research: Issues and Outlook, "Journal of Consumer Research", September, 5, p. 103-123.

SPSS 6.1 Categories (1994), SPSS Inc., Chicago.

See Also

Conjoint

Examples

#Example 1
library(conjoint)
data(tea)
imp<-caImportance(tprefm,tprof)
print("Importance summary: ", quote=FALSE)
print(imp)
print(paste("Sum: ", sum(imp)), quote=FALSE)

#Example 2
library(conjoint)
data(chocolate)
imp<-caImportance(cprefm,cprof)
print("Importance summary: ", quote=FALSE)
print(imp)
print(paste("Sum: ", sum(imp)), quote=FALSE)

#Example 3
library(conjoint)
data(journey)
imp<-caImportance(jpref[1,],jprof)
print("Importance summary of first respondent: ", quote=FALSE)
print(imp)
print(paste("Sum: ", sum(imp)), quote=FALSE)

#Example 4
library(conjoint)
data(journey)
imp<-caImportance(jpref[1:5,],jprof)
print("Importance summary of group of 5 respondents: ", quote=FALSE)
print(imp)
print(paste("Sum: ", sum(imp)), quote=FALSE)

Example output

[1] Importance summary: 
[1] 24.76 32.22 27.15 15.88
[1] Sum:  100.01
[1] Importance summary: 
[1] 56.79 16.42  5.43 10.61 10.75
[1] Sum:  100
[1] Importance summary of first respondent: 
[1] 43.66 21.57  9.56 25.22
[1] Sum:  100.01
[1] Importance summary of group of 5 respondents: 
[1] 44.53 11.41 16.61 27.45
[1] Sum:  100

conjoint documentation built on May 1, 2019, 8:05 p.m.