caTotalUtilities: Function caTotalUtilities calculates matrix of theoreticall...

In conjoint: An Implementation of Conjoint Analysis Method

Description

Function caTotalUtilities calculates matrix of theoreticall total utilities for respondents. Function returns matrix of total utilities for all profiles.

Usage

caTotalUtilities(y, x)

Arguments

y	matrix of preferences
x	matrix of profiles

Author(s)

Andrzej Bak [e-mail],

Tomasz Bartlomowicz [e-mail]

Department of Econometrics and Computer Science, Wroclaw University of Economics, Poland http://keii.ue.wroc.pl/conjoint

References

Bak A., Bartlomowicz T. (2012), Conjoint analysis method and its implementation in conjoint R package, [In:] Pociecha J., Decker R. (Eds.), Data analysis methods and its applications, C.H.Beck, Warszawa, p.239-248.

Bak A. (2009), Analiza Conjoint [Conjoint Analysis], [In:] Walesiak M., Gatnar E. (Eds.), Statystyczna analiza danych z wykorzystaniem programu R [Statistical Data Analysis using R], Wydawnictwo Naukowe PWN, Warszawa, p. 283-317.

Green P.E., Srinivasan V. (1978), Conjoint Analysis in Consumer Research: Issues and Outlook, "Journal of Consumer Research", September, 5, p. 103-123.

SPSS 6.1 Categories (1994), SPSS Inc., Chicago.

See Also

caUtilities, caPartUtilities and ShowAllUtilities

Examples

#Example 1
library(conjoint)
data(tea)
uslall<-caTotalUtilities(tprefm,tprof)
print(uslall)

#Example 2
library(conjoint)
data(chocolate)
uslall<-caTotalUtilities(cprefm,cprof)
print(uslall)

#Example 3
library(conjoint)
data(journey)
usl<-caTotalUtilities(jpref[1,],jprof)
print("Individual (total) utilities for first respondent:")
print(usl)

conjoint documentation built on May 1, 2019, 8:05 p.m.