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rfm: Recency, Frequency and Monetary Value Analysis
Tools for RFM (recency, frequency and monetary value) analysis. Generate RFM score from both transaction and customer level data. Visualize the relationship between recency, frequency and monetary value using heatmap, histograms, bar charts and scatter plots. Includes a 'shiny' app for interactive segmentation. References: i. Blattberg R.C., Kim BD., Neslin S.A (2008) <doi:10.1007/978-0-387-72579-6_12>.
Getting started
Browse package contents
Package details |
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| Author | Aravind Hebbali [aut, cre] (<https://orcid.org/0000-0001-9220-9669>) |
| Maintainer | Aravind Hebbali <hebbali.aravind@gmail.com> |
| License | MIT + file LICENSE |
| Version | 0.3.0 |
| URL | https://github.com/rsquaredacademy/rfm https://rfm.rsquaredacademy.com/ |
| Package repository | View on CRAN |
| Installation |
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