rfm_plot_bar_chart: RFM bar chart

In rfm: Recency, Frequency and Monetary Value Analysis

RFM bar chart

Description

Examine the distribution of monetary scores for the different combinations of frequency and recency scores.

Usage

rfm_plot_bar_chart(
  rfm_table,
  bar_color = NULL,
  xaxis_label = NULL,
  sec_xaxis_label = NULL,
  yaxis_label = NULL,
  sec_yaxis_label = NULL,
  print_plot = TRUE
)

Arguments

rfm_table	An object of class rfm_table.
bar_color	Color of the bars.
xaxis_label	X axis label.
sec_xaxis_label	Secondary x axis label.
yaxis_label	Y axis label.
sec_yaxis_label	Secondary y axis label.
print_plot	logical; if TRUE, prints the plot else returns a plot object.

Value

Bar chart.

Deprecated Functions

rfm_bar_chart() has been deprecated and will be made defunct. It has been provided for compatibility with older versions only, and will be made defunct at the next release.

Instead use the replacement function rfm_plot_bar_chart().

Examples

# using transaction data
analysis_date <- as.Date('2006-12-31')
rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)

# bar chart
rfm_plot_bar_chart(rfm_order)

rfm documentation built on May 29, 2024, 11:50 a.m.