rfm_heatmap_data: Heatmap data

In rfm: Recency, Frequency and Monetary Value Analysis

Heatmap data

Description

Data for generating heatmap.

Usage

rfm_heatmap_data(rfm_table)

Arguments

rfm_table

An object of class rfm_table.

Examples

# using transaction data
analysis_date <- as.Date('2006-12-31')
rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)

# heat map data
rfm_heatmap_data(rfm_order)

# using customer data
analysis_date <- as.Date('2007-01-01')
rfm_customer <- rfm_table_customer(rfm_data_customer, customer_id,
number_of_orders, recency_days, revenue, analysis_date)

# heat map data
rfm_heatmap_data(rfm_customer)

rfm documentation built on May 29, 2024, 11:50 a.m.