rfm_plot_order_dist: Customers by orders

In rfm: Recency, Frequency and Monetary Value Analysis

Customers by orders

Description

Visualize the distribution of customers across orders.

Usage

rfm_plot_order_dist(
  rfm_table,
  flip = FALSE,
  bar_color = NULL,
  plot_title = NULL,
  xaxis_label = NULL,
  yaxis_label = NULL,
  bar_label_size = 3,
  bar_labels = TRUE,
  interactive = FALSE,
  animate = FALSE,
  print_plot = TRUE
)

Arguments

rfm_table	An object of class rfm_table.
flip	logical; if TRUE, creates horizontal bar plot.
bar_color	Color of the bars.
plot_title	Title of the plot.
xaxis_label	X axis title.
yaxis_label	Y axis title.
bar_label_size	Size of bar labels.
bar_labels	If TRUE, add labels to the bars. Defaults to TRUE.
interactive	If TRUE, uses plotly as the visualization engine. If FALSE, uses ggplot2.
animate	If TRUE, animates the bars. Defaults to FALSE.
print_plot	logical; if TRUE, prints the plot else returns a plot object.

Value

Bar chart.

Deprecated Functions

rfm_order_dist() has been deprecated and will be made defunct. It has been provided for compatibility with older versions only, and will be made defunct at the next release.

Instead use the replacement function rfm_plot_order_dist().

Examples

# using transaction data
analysis_date <- as.Date('2006-12-31')
rfm_order <- rfm_table_order(rfm_data_orders, customer_id, order_date,
revenue, analysis_date)

# order distribution
rfm_plot_order_dist(rfm_order)

# horizontal bars
rfm_plot_order_dist(rfm_order, flip = TRUE)

# plotly
rfm_plot_order_dist(rfm_order, interactive = TRUE)

# using customer data
analysis_date <- as.Date('2007-01-01')
rfm_customer <- rfm_table_customer(rfm_data_customer, customer_id,
number_of_orders, recency_days, revenue, analysis_date)

# order distribution
rfm_plot_order_dist(rfm_customer)

rfm documentation built on May 29, 2024, 11:50 a.m.