rfm_data_customer: RFM customer data

rfm_data_customerR Documentation

RFM customer data

Description

A dataset containing customer level data.

Usage

rfm_data_customer

Format

A tibble with 39,999 rows and 5 variables:

customer_id

Customer id.

total_amount

Total amount of all orders.

most_recent_visit

Date of the most recent transaction.

number_of_purchases

Total number of transactions/orders.

purchase_interval

Number of days since last transaction/order.

#'

first_name

First name of the customer.

last_name

Last name of the customer.

email

email id of the customer.


rfm documentation built on May 29, 2024, 11:50 a.m.