rfm_data_customer: RFM customer data

Description Usage Format

Description

A dataset containing customer level data.

Usage

1

Format

A tibble with 39,999 rows and 5 variables:

customer_id

Customer id.

total_amount

Total amount of all orders.

most_recent_visit

Date of the most recent transaction.

number_of_purchases

Total number of transactions/orders.

purchase_interval

Number of days since last transaction/order.


rfm documentation built on July 21, 2020, 5:06 p.m.