rfm_rm_plot: RFM Scatter plot

In rfm: Recency, Frequency and Monetary Value Analysis

RFM Scatter plot

Description

Examine the relationship between recency, frequency and monetary values.

Usage

rfm_rm_plot(
  segments,
  xaxis_label = NULL,
  yaxis_label = NULL,
  plot_title = NULL,
  print_plot = TRUE
)

rfm_fm_plot(
  segments,
  xaxis_label = NULL,
  yaxis_label = NULL,
  plot_title = NULL,
  print_plot = TRUE
)

rfm_rf_plot(
  segments,
  xaxis_label = NULL,
  yaxis_label = NULL,
  plot_title = NULL,
  print_plot = TRUE
)

Arguments

segments	Output from rfm_segment.
xaxis_label	X axis label.
yaxis_label	Y axis label.
plot_title	Title of the plot.
print_plot	logical; if TRUE, prints the plot else returns a plot object.

Value

Scatter plot.

Deprecated Functions

rfm_rm_plot(), rfm_fm_plot() and rfm_rf_plot() have been deprecated and will be made defunct. These functions have been provided for compatibility with older versions only, and will be made defunct at the next release. Instead use the replacement function rfm_plot_segment_scatter().

rfm documentation built on May 29, 2024, 11:50 a.m.