rfm: Recency, Frequency and Monetary Value Analysis

Tools for RFM (recency, frequency and monetary value) analysis. Generate RFM score from both transaction and customer level data. Visualize the relationship between recency, frequency and monetary value using heatmap, histograms, bar charts and scatter plots. Includes a 'shiny' app for interactive segmentation. References: i. Blattberg R.C., Kim BD., Neslin S.A (2008) <doi:10.1007/978-0-387-72579-6_12>.

Package details

AuthorAravind Hebbali [aut, cre] (<https://orcid.org/0000-0001-9220-9669>)
MaintainerAravind Hebbali <hebbali.aravind@gmail.com>
LicenseMIT + file LICENSE
URL https://github.com/rsquaredacademy/rfm https://rfm.rsquaredacademy.com/
Package repositoryView on CRAN
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rfm documentation built on July 21, 2020, 5:06 p.m.