rfm: Recency, Frequency and Monetary Value Analysis

Tools for RFM (recency, frequency and monetary value) analysis. Generate RFM score from both transaction and customer level data. Visualize the relationship between recency, frequency and monetary value using heatmap, histograms, bar charts and scatter plots. Includes a 'shiny' app for interactive segmentation. References: i. Blattberg R.C., Kim BD., Neslin S.A (2008) <doi:10.1007/978-0-387-72579-6_12>.

Package details

AuthorAravind Hebbali [aut, cre]
MaintainerAravind Hebbali <[email protected]>
LicenseMIT + file LICENSE
Version0.1.0
URL https://github.com/rsquaredacademy/rfm https://rfm.rsquaredacademy.com/
Package repositoryView on CRAN
Installation Install the latest version of this package by entering the following in R:
install.packages("rfm")

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rfm documentation built on April 9, 2018, 5:04 p.m.