jlopezsi/MDSConjoint: An implementation of metric and nonmetric conjoint models for marketing decisions
This package is an implementation of metric and nonmetric conjoint models for marketing analysis and decisions. It estimates the conjoint models por each individual, computes a data frame with all estimations, another data frame with part worts (partial utilities), a data frame with the importance of attributes for all individuals, plots a summary of attributes' importance, computes market shares, and the optim profile given market competitors.
Getting started
Browse package contents
Package details |
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| Author | Jordi L. Sintas |
| Maintainer | Jordi L. Sintas <Jordi.Lopez@uab.est> |
| License | GNU General Public License |
| Version | 0.05 |
| URL | https://www.r-project.org/Licenses/GPL-2 |
| Package repository | View on GitHub |
| Installation |
Install the latest version of this package by entering the following in R:
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