Description Usage Arguments Value Examples
This function computes the utility of each profile (given rivals' profiles and new profiles ) for each consumer. The data frame profiles is the data of existing profiles for which we are going to compute the market shares is a tale of product profiles in the market (rows) by attributes (columns), ratings is a data frame of clients (rows) by bundles rated (colums), bundles is the data frame of bundles (rows) by attributes (colums) rated by clients.
1 | utilities.of.profiles(market.profiles, ratings, bundles, rank = 0)
|
market.profiles |
a data frame with the description of competitors' existing product profiles |
ratings |
a data frame with all clients' ratings |
bundles |
a data frame with all product profiles rated by clients |
rank |
if rank==1, then transform a ranking into utilities |
utilities.profiles a matrix with the prediction of utilities
1 2 3 4 5 6 | data(MDSConjointData)
names(MDSConjointData)
osc<-MDSConjointData$osc
#this function is called by market share function.
osc.uop <-utilities.of.profiles(osc$market.profiles, osc$ratings, osc$bundles, rank=0)
head(osc.uop)
|
Add the following code to your website.
For more information on customizing the embed code, read Embedding Snippets.