compute.importance.for.one: computes de importance of attributes for one individual

Description Usage Arguments Value Examples

View source: R/importance.functions.R

Description

This function computes attributes' importance for one individual. It takes the results of a conjoint analysis, the list conjoint.results, and then I compute the the importance of every attribute. It uses sum zero constraints to estimate part worths. I adapt code from Marketing Data Science book, chapter 1.

Usage

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compute.importance.for.one(conjoint.results)

Arguments

conjoint.results

a list with the results of a conjoint analysis

Value

conjoint.results returns the conjoint.results list modified

Examples

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# not run This is a function called by importance.of.attributes()
#data(MDSConjointData)
#names(MDSConjointData$osc)
#osc<-MDSConjointData$osc
#osc.imp<-importance.of.attributes(osc$ratings, osc$bundles, osc$design)

jlopezsi/MDSConjoint documentation built on May 17, 2017, 11:25 p.m.