Description Usage Arguments Value Examples
This function computes attributes' importance for one individual. It takes the results of a conjoint analysis, the list conjoint.results, and then I compute the the importance of every attribute. It uses sum zero constraints to estimate part worths. I adapt code from Marketing Data Science book, chapter 1.
1 | compute.importance.for.one(conjoint.results)
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conjoint.results |
a list with the results of a conjoint analysis |
conjoint.results returns the conjoint.results list modified
1 2 3 4 5 | # not run This is a function called by importance.of.attributes()
#data(MDSConjointData)
#names(MDSConjointData$osc)
#osc<-MDSConjointData$osc
#osc.imp<-importance.of.attributes(osc$ratings, osc$bundles, osc$design)
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