Description Usage Arguments Value Examples
This function computes the market share of the product profiles according to the logit rule. It uses treatment effects to estimate part worths of profiles; profiles is a matrix of product profiles in the market (rows) by attributes (columns); ratings is a matrix of clients (rows) by bundles rated (colums); bundles is a matrix of bundles (rows) by attributes (colums)
1 | ms.logit.conjoint(market.profiles, ratings, bundles, rank = 0)
|
market.profiles |
a matrix with the description of competitors' product profiles |
ratings |
a data frame with all clients' ratings |
bundles |
a data frame with all product profiles rated by clients |
rank |
if rank==1, then transform a ranking into utilities |
ms
1 2 3 4 5 6 | data(MDSConjointData)
names(MDSConjointData)
osc<- MDSConjointData$osc
names(osc)
ms.logit.conjoint(osc$market.profiles, osc$ratings, osc$bundles)
class(ms.logit.conjoint(osc$market.profiles, osc$ratings, osc$bundles))
|
Add the following code to your website.
For more information on customizing the embed code, read Embedding Snippets.