optim.ms.utility.share: Identifies the product profiles that maximazes market share,...

In jlopezsi/MDSConjoint: An implementation of metric and nonmetric conjoint models for marketing decisions

Description

Computes market share for actual profiles as well as for all possible profiles in order to indentify the bundle that maximazes market share given actual profiles We use utility share rule If we combine all three functions into one function, we can use rule=1 for first choice, rule=2 for utility share, and the rest for logit. With a if sentence we hace combine all 3 functions into one.

Usage

optim.ms.utility.share(ratings, bundles, market.profiles, design, rank = 0,
  hpb = 0)

Arguments

ratings	a data frame with all clients' ratings
bundles	a data frame with all product profiles rated by clients
market.profiles	a data frame with competitiors' profiles
design	a list with the experiment description (attributes and levels) profiles
rank	if rank==1, then transform a ranking into utilities
hpb	if hpb==1, then hide progress bar. This is for markdowm

Value

optim.list a list with with the optim profile as well as optim market share

Examples

data(MDSConjointData)
names(MDSConjointData)
osc<-MDSConjointData$osc
class(osc)
names(osc)
rat<-osc$ratings
bun<-osc$bundles
mp<-osc$market.profiles
design<-osc$design
osc.ms.op.us<-optim.ms.utility.share(rat, bun, mp, design, hpb=1)
osc.ms.op.us

jlopezsi/MDSConjoint documentation built on May 19, 2019, 12:48 p.m.