This package is an implementation of metric and nonmetric conjoint models for marketing analysis and decisions. It estimates the conjoint models por each individual, computes a data frame with all estimations, another data frame with part worts (partial utilities), a data frame with the importance of attributes for all individuals, plots a summary of attributes' importance, computes market shares, and the optim profile given market competitors.
|Author||Jordi L. Sintas|
|Maintainer||Jordi L. Sintas <Jordi.Lopez@uab.est>|
|License||GNU General Public License|
|Package repository||View on GitHub|
Install the latest version of this package by entering the following in R:
Add the following code to your website.
For more information on customizing the embed code, read Embedding Snippets.