bank: Marketing Campaigns of a Portuguese Banking Institution

Description Usage Format Details Source

Description

This dataset is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be ('yes') or not ('no') subscribed.

The full dataset was described and analyzed in [Moro et al., 2011]., see source section.

Usage

1

Format

bank is a tbl data frame with 45211 observations on 20 variables.

The data is ordered by call id (and also by date, from May 2008 to November 2010).

Details

The 20 variables are organized as follows.

Bank client data:

Related with the last contact of the current campaign:

Other attributes:

Source

This dataset is publicly available for research at UCI Machine Learning repository. The details are described in [Moro et al., 2011].

Please include this citation if you plan to use this dataset:
[Moro et al., 2011] S. Moro, R. Laureano and P. Cortez. Using Data Mining for Bank Direct Marketing: An Application of the CRISP-DM Methodology. In P. Novais et al. (Eds.), Proceedings of the European Simulation and Modelling Conference - ESM'2011, pp. 117-121, GuimarĂ£es, Portugal, October, 2011. EUROSIS.
Available at http://hdl.handle.net/1822/14838.


quantide/qdata documentation built on May 26, 2019, 12:36 p.m.