SMCRM: Data Sets for Statistical Methods in Customer Relationship Management by Kumar and Petersen (2012).

Share:

Data Sets for Kumar and Petersen (2012). Statistical Methods in Customer Relationship Management, Wiley: New York.

Author
Tobias Verbeke, based on datasets provided on the book's website
Date of publication
2013-09-16 09:17:35
Maintainer
Tobias Verbeke <tobias.verbeke@openanalytics.eu>
License
GPL-3
Version
0.0-3

View on CRAN

Man pages

acquisitionRetention
Acquisition-Retention Data from Chapter 5
customerAcquisition
Customer Acquisition Data from Chapter 3
customerChurn
Customer Churn Data from Chapter 6
customerRetentionDemographics
Demographics Data for Customer Retention (Chapter 4)
customerRetentionLifetimeDuration
Lifetime Duration Data for Customer Retention (Chapter 4)
customerRetentionTransactions
Transactions Data for Customer Retention (Chapter 4)
customerWinBack
Customer Win-Back from Chapter 7

Files in this package

SMCRM
SMCRM/inst
SMCRM/inst/scripts
SMCRM/inst/scripts/chapter6.R
SMCRM/inst/scripts/chapter7.R
SMCRM/inst/scripts/chapter4.R
SMCRM/inst/scripts/chapter3.R
SMCRM/inst/scripts/chapter5.R
SMCRM/inst/NEWS
SMCRM/NAMESPACE
SMCRM/data
SMCRM/data/customerAcquisition.rda
SMCRM/data/customerWinBack.rda
SMCRM/data/acquisitionRetention.rda
SMCRM/data/customerRetentionTransactions.rda
SMCRM/data/customerChurn.rda
SMCRM/data/customerRetentionLifetimeDuration.rda
SMCRM/data/customerRetentionDemographics.rda
SMCRM/R
SMCRM/R/acquisitionRetention.R
SMCRM/R/customerWinBack.R
SMCRM/R/customerRetentionDemographics.R
SMCRM/R/customerChurn.R
SMCRM/R/customerRetentionLifetimeDuration.R
SMCRM/R/customerRetentionTransactions.R
SMCRM/R/customerAcquisition.R
SMCRM/MD5
SMCRM/DESCRIPTION
SMCRM/man
SMCRM/man/customerAcquisition.Rd
SMCRM/man/customerChurn.Rd
SMCRM/man/customerRetentionTransactions.Rd
SMCRM/man/customerWinBack.Rd
SMCRM/man/acquisitionRetention.Rd
SMCRM/man/customerRetentionLifetimeDuration.Rd
SMCRM/man/customerRetentionDemographics.Rd