Data Sets for Kumar and Petersen (2012). Statistical Methods in Customer Relationship Management, Wiley: New York.
|Author||Tobias Verbeke, based on datasets provided on the book's website|
|Date of publication||2013-09-16 09:17:35|
|Maintainer||Tobias Verbeke <firstname.lastname@example.org>|
acquisitionRetention: Acquisition-Retention Data from Chapter 5
customerAcquisition: Customer Acquisition Data from Chapter 3
customerChurn: Customer Churn Data from Chapter 6
customerRetentionDemographics: Demographics Data for Customer Retention (Chapter 4)
customerRetentionLifetimeDuration: Lifetime Duration Data for Customer Retention (Chapter 4)
customerRetentionTransactions: Transactions Data for Customer Retention (Chapter 4)
customerWinBack: Customer Win-Back from Chapter 7
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