SMCRM: Data Sets for Statistical Methods in Customer Relationship Management by Kumar and Petersen (2012).

Data Sets for Kumar and Petersen (2012). Statistical Methods in Customer Relationship Management, Wiley: New York.

AuthorTobias Verbeke, based on datasets provided on the book's website
Date of publication2013-09-16 09:17:35
MaintainerTobias Verbeke <tobias.verbeke@openanalytics.eu>
LicenseGPL-3
Version0.0-3

View on CRAN

Files

SMCRM
SMCRM/inst
SMCRM/inst/scripts
SMCRM/inst/scripts/chapter6.R
SMCRM/inst/scripts/chapter7.R
SMCRM/inst/scripts/chapter4.R
SMCRM/inst/scripts/chapter3.R
SMCRM/inst/scripts/chapter5.R
SMCRM/inst/NEWS
SMCRM/NAMESPACE
SMCRM/data
SMCRM/data/customerAcquisition.rda
SMCRM/data/customerWinBack.rda
SMCRM/data/acquisitionRetention.rda
SMCRM/data/customerRetentionTransactions.rda
SMCRM/data/customerChurn.rda
SMCRM/data/customerRetentionLifetimeDuration.rda
SMCRM/data/customerRetentionDemographics.rda
SMCRM/R
SMCRM/R/acquisitionRetention.R SMCRM/R/customerWinBack.R SMCRM/R/customerRetentionDemographics.R SMCRM/R/customerChurn.R SMCRM/R/customerRetentionLifetimeDuration.R SMCRM/R/customerRetentionTransactions.R SMCRM/R/customerAcquisition.R
SMCRM/MD5
SMCRM/DESCRIPTION
SMCRM/man
SMCRM/man/customerAcquisition.Rd SMCRM/man/customerChurn.Rd SMCRM/man/customerRetentionTransactions.Rd SMCRM/man/customerWinBack.Rd SMCRM/man/acquisitionRetention.Rd SMCRM/man/customerRetentionLifetimeDuration.Rd SMCRM/man/customerRetentionDemographics.Rd

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