SMCRM: Data Sets for Statistical Methods in Customer Relationship Management by Kumar and Petersen (2012).
Version 0.0-3

Data Sets for Kumar and Petersen (2012). Statistical Methods in Customer Relationship Management, Wiley: New York.

AuthorTobias Verbeke, based on datasets provided on the book's website
Date of publication2013-09-16 09:17:35
MaintainerTobias Verbeke <tobias.verbeke@openanalytics.eu>
LicenseGPL-3
Version0.0-3
Package repositoryView on CRAN
InstallationInstall the latest version of this package by entering the following in R:
install.packages("SMCRM")

Popular man pages

acquisitionRetention: Acquisition-Retention Data from Chapter 5
customerAcquisition: Customer Acquisition Data from Chapter 3
customerChurn: Customer Churn Data from Chapter 6
customerRetentionDemographics: Demographics Data for Customer Retention (Chapter 4)
customerRetentionLifetimeDuration: Lifetime Duration Data for Customer Retention (Chapter 4)
customerRetentionTransactions: Transactions Data for Customer Retention (Chapter 4)
customerWinBack: Customer Win-Back from Chapter 7
See all...

All man pages Function index File listing

Man pages

acquisitionRetention: Acquisition-Retention Data from Chapter 5
customerAcquisition: Customer Acquisition Data from Chapter 3
customerChurn: Customer Churn Data from Chapter 6
customerRetentionDemographics: Demographics Data for Customer Retention (Chapter 4)
customerRetentionLifetimeDuration: Lifetime Duration Data for Customer Retention (Chapter 4)
customerRetentionTransactions: Transactions Data for Customer Retention (Chapter 4)
customerWinBack: Customer Win-Back from Chapter 7

Functions

acquisitionRetention Man page
customerAcquisition Man page
customerChurn Man page
customerRetentionDemographics Man page
customerRetentionLifetimeDuration Man page
customerRetentionTransactions Man page
customerWinBack Man page

Files

inst
inst/scripts
inst/scripts/chapter6.R
inst/scripts/chapter7.R
inst/scripts/chapter4.R
inst/scripts/chapter3.R
inst/scripts/chapter5.R
inst/NEWS
NAMESPACE
data
data/customerAcquisition.rda
data/customerWinBack.rda
data/acquisitionRetention.rda
data/customerRetentionTransactions.rda
data/customerChurn.rda
data/customerRetentionLifetimeDuration.rda
data/customerRetentionDemographics.rda
R
R/acquisitionRetention.R
R/customerWinBack.R
R/customerRetentionDemographics.R
R/customerChurn.R
R/customerRetentionLifetimeDuration.R
R/customerRetentionTransactions.R
R/customerAcquisition.R
MD5
DESCRIPTION
man
man/customerAcquisition.Rd
man/customerChurn.Rd
man/customerRetentionTransactions.Rd
man/customerWinBack.Rd
man/acquisitionRetention.Rd
man/customerRetentionLifetimeDuration.Rd
man/customerRetentionDemographics.Rd
SMCRM documentation built on May 20, 2017, 3:31 a.m.