Description Usage Format Examples
Transactions Data for Customer Retention (Chapter 4)
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Data frame with the following 7 variables
customer
customer number (from 1 to 500)
quarter
quarter (from 1 to 12) where the transactions occurred
purchase
1 when the customer purchased in the given quarter and 0 if no purchase occurred in that quarter
order_quantity
dollar value of the purchases in the given quarter
crossby
number of different categories purchased in a given quarter
ret_expense
dollars spent on marketing efforts to try and retain that customer in the given quarter
ret_expense_sq
square of dollars spent on marketing efforts to try and retain that customer in the given quarter
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