Transactions Data for Customer Retention (Chapter 4)
Data frame with the following 7 variables
customer number (from 1 to 500)
quarter (from 1 to 12) where the transactions occurred
1 when the customer purchased in the given quarter and 0 if no purchase occurred in that quarter
dollar value of the purchases in the given quarter
number of different categories purchased in a given quarter
dollars spent on marketing efforts to try and retain that customer in the given quarter
square of dollars spent on marketing efforts to try and retain that customer in the given quarter
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