Man pages for SMCRM
Data Sets for Statistical Methods in Customer Relationship Management by Kumar and Petersen (2012).
| acquisitionRetention | Acquisition-Retention Data from Chapter 5 |
| customerAcquisition | Customer Acquisition Data from Chapter 3 |
| customerChurn | Customer Churn Data from Chapter 6 |
| customerRetentionDemographics | Demographics Data for Customer Retention (Chapter 4) |
| customerRetentionLifetimeDuration | Lifetime Duration Data for Customer Retention (Chapter 4) |
| customerRetentionTransactions | Transactions Data for Customer Retention (Chapter 4) |
| customerWinBack | Customer Win-Back from Chapter 7 |
