customerWinBack: Customer Win-Back from Chapter 7

In SMCRM: Data Sets for Statistical Methods in Customer Relationship Management by Kumar and Petersen (2012).

Description

Customer Win-Back from Chapter 7

Usage

  customerWinBack

Format

Data frame with the following 10 variables

customer

customer number (from 1 to 500)

reacquire

1 if the customer is reacquired, 0 if not

duration_2

time in days of the customer's second lifecycle with the company, 0 if not reacquired

slcv

CLV of the customer in the second lifecycle

duration_1

time in days of the customer's first lifecycle with the company

offer

value of the offer provided to the customer for reacquisition

duration_lapse

time in days since the customer was lost to when the offer to reacquire was given

price_change

increase (or decrease) in price of the subscription the customer received between the first lifecycle and the second lifecycle, 0 if not reacquired

gender

1 if male, 0 if female

age

age in years of the customer at the time of the attempt to reacquire

Examples

data(customerWinBack)
str(customerWinBack)

Example output

'data.frame':	500 obs. of  10 variables:
 $ customer      : num  1 2 3 4 5 6 7 8 9 10 ...
 $ reacquire     : num  1 1 0 1 0 1 1 1 0 1 ...
 $ duration_2    : num  766 405 0 623 0 ...
 $ sclv          : num  1405 875 -5 1155 -5 ...
 $ duration_1    : num  609 411 205 664 227 617 557 529 330 741 ...
 $ offer         : num  30 20 30 20 25 25 20 30 20 25 ...
 $ duration_lapse: num  152 73 170 120 161 102 72 72 153 112 ...
 $ price_change  : num  -8.97 16.66 9.13 9.85 -42.15 ...
 $ gender        : num  0 1 1 0 1 0 0 0 0 1 ...
 $ age           : num  37 32 54 69 67 32 60 47 66 35 ...

SMCRM documentation built on May 2, 2019, 2:46 p.m.