Description Usage Format Examples
Customer Win-Back from Chapter 7
1 |
Data frame with the following 10 variables
customer
customer number (from 1 to 500)
reacquire
1 if the customer is reacquired, 0 if not
duration_2
time in days of the customer's second lifecycle with the company, 0 if not reacquired
slcv
CLV of the customer in the second lifecycle
duration_1
time in days of the customer's first lifecycle with the company
offer
value of the offer provided to the customer for reacquisition
duration_lapse
time in days since the customer was lost to when the offer to reacquire was given
price_change
increase (or decrease) in price of the subscription the customer received between the first lifecycle and the second lifecycle, 0 if not reacquired
gender
1 if male, 0 if female
age
age in years of the customer at the time of the attempt to reacquire
1 2 |
'data.frame': 500 obs. of 10 variables:
$ customer : num 1 2 3 4 5 6 7 8 9 10 ...
$ reacquire : num 1 1 0 1 0 1 1 1 0 1 ...
$ duration_2 : num 766 405 0 623 0 ...
$ sclv : num 1405 875 -5 1155 -5 ...
$ duration_1 : num 609 411 205 664 227 617 557 529 330 741 ...
$ offer : num 30 20 30 20 25 25 20 30 20 25 ...
$ duration_lapse: num 152 73 170 120 161 102 72 72 153 112 ...
$ price_change : num -8.97 16.66 9.13 9.85 -42.15 ...
$ gender : num 0 1 1 0 1 0 0 0 0 1 ...
$ age : num 37 32 54 69 67 32 60 47 66 35 ...
Add the following code to your website.
For more information on customizing the embed code, read Embedding Snippets.