Description Usage Format See Also Examples
Lifetime Duration Data for Customer Retention (Chapter 4)
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Data frame with the following 8 variables
customer
customer number (from 1 to 500)
x
The number of transactions by a given customer over all time periods. Here we assume that it is the sum of the variable Purchase where customers at most made 1 purchase per quarter.
tx
time of the last transaction, i.e. the last quarter where purchase == 1
T
total time between the first purchase and the end of the observation window, i.e. 12 quarters for all customers
customerRetentionTransactions
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