customerRetentionLifetimeDuration: Lifetime Duration Data for Customer Retention (Chapter 4)

Description Usage Format See Also Examples

Description

Lifetime Duration Data for Customer Retention (Chapter 4)

Usage

1

Format

Data frame with the following 8 variables

customer

customer number (from 1 to 500)

x

The number of transactions by a given customer over all time periods. Here we assume that it is the sum of the variable Purchase where customers at most made 1 purchase per quarter.

tx

time of the last transaction, i.e. the last quarter where purchase == 1

T

total time between the first purchase and the end of the observation window, i.e. 12 quarters for all customers

See Also

customerRetentionTransactions

Examples

1
2

SMCRM documentation built on May 30, 2017, 5:51 a.m.

Search within the SMCRM package
Search all R packages, documentation and source code