customerRetentionLifetimeDuration: Lifetime Duration Data for Customer Retention (Chapter 4)
In SMCRM: Data Sets for Statistical Methods in Customer Relationship Management by Kumar and Petersen (2012).

Lifetime Duration Data for Customer Retention (Chapter 4)

1	customerRetentionLifetimeDuration

Data frame with the following 8 variables

customer: customer number (from 1 to 500)
x: The number of transactions by a given customer over all time periods. Here we assume that it is the sum of the variable Purchase where customers at most made 1 purchase per quarter.
tx: time of the last transaction, i.e. the last quarter where purchase == 1
T: total time between the first purchase and the end of the observation window, i.e. 12 quarters for all customers

customerRetentionTransactions

1 2	data(customerRetentionLifetimeDuration) str(customerRetentionLifetimeDuration)

SMCRM documentation built on May 30, 2017, 5:51 a.m.

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