Files in SMCRM
Data Sets for Statistical Methods in Customer Relationship Management by Kumar and Petersen (2012).
MD5
DESCRIPTION
NAMESPACE
inst/NEWS
inst/scripts/chapter4.R
inst/scripts/chapter5.R
inst/scripts/chapter6.R
inst/scripts/chapter3.R
inst/scripts/chapter7.R
R/customerRetentionTransactions.R
R/customerRetentionLifetimeDuration.R
R/customerAcquisition.R
R/acquisitionRetention.R
R/customerWinBack.R
R/customerRetentionDemographics.R
R/customerChurn.R
man/customerRetentionTransactions.Rd
man/customerRetentionDemographics.Rd
man/customerWinBack.Rd
man/customerAcquisition.Rd
man/customerRetentionLifetimeDuration.Rd
man/acquisitionRetention.Rd
man/customerChurn.Rd
data/acquisitionRetention.rda
data/customerWinBack.rda
data/customerAcquisition.rda
data/customerRetentionTransactions.rda
data/customerChurn.rda
data/customerRetentionLifetimeDuration.rda
data/customerRetentionDemographics.rda
