customerChurn: Customer Churn Data from Chapter 6

In SMCRM: Data Sets for Statistical Methods in Customer Relationship Management by Kumar and Petersen (2012).

Description

Customer Churn Data from Chapter 6

Usage

  customerChurn

Format

Data frame with the following 11 variables

customer

customer number (from 1 to 500)

duration

time in days that the acquired prospect has been or was a customer, right-censored at 730 days

censor

1 if the customer was still a customer at the end of the observation window, 0 otherwise

avg_ret_exp

average number of dollars spent on marketing efforts to try and retain that customer per month

avg_ret_exp_sq

square of the average number of dollars spent on marketing efforts to try and retain that customer per month

total_crossbuy

total number of categories the customer has purchased during the customer's lifetime

total_freq

total number of purchase occasions the customer had with the firm in the customer's lifetime

total_freq_sq

square of the total number of purchase occasions the customer had with the firm in the customer's lifetime

industry

1 if the customer is in the B2B industry, 0 otherwise

revenue

annual sales revenue of the prospect's firm (in millions of dollar)

employees

number of employees in the prospect's firm

Examples

data(customerChurn)
  str(customerChurn)

Example output

'data.frame':	500 obs. of  11 variables:
 $ customer      : num  1 2 3 4 5 6 7 8 9 10 ...
 $ duration      : num  500 730 730 340 730 408 730 272 432 119 ...
 $ censor        : num  0 1 1 0 1 0 1 0 0 0 ...
 $ avg_ret_exp   : num  89.6 49.9 40.7 85.8 31.9 ...
 $ avg_ret_exp_sq: num  8030 2489 1656 7355 1018 ...
 $ industry      : num  1 0 0 0 0 1 0 1 1 0 ...
 $ revenue       : num  30.2 39.8 54.9 45.8 69 ...
 $ employees     : num  1240 166 1016 122 313 ...
 $ total_crossbuy: num  6 6 2 2 1 3 6 3 2 4 ...
 $ total_freq    : num  16 10 14 15 9 12 20 19 17 14 ...
 $ total_freq_sq : num  256 100 196 225 81 144 400 361 289 196 ...

SMCRM documentation built on May 2, 2019, 2:46 p.m.