Table1.7: Impact of Advertising Expenditure

Table1.7R Documentation

Impact of Advertising Expenditure

Description

Cross-section data of advertising expenditure of various brands in USD in 1983

Usage

data("Table1.7")

Format

A data frame with 21 observations on the following 3 variables.

Firm

a character vector

IMPRESSION

Impressions, Millions

ADEXP

Expenditure in 1983 in millions USD

Examples

data(Table1.7)
## maybe str(Table1.7) ; plot(Table1.7) ...

bhattmaulik/Gujarati5sie documentation built on Nov. 12, 2023, 9:18 a.m.