AdjustPopulation | Adjust population vector to a new total |
amss.sim | Create AMSS simulation objects. |
ApplyTransitionMatrix | Apply transition matrix to vector of population counts by... |
CalculateROAS | Calculate ROAS or mROAS. |
CalculateSampleROAS | Calculate ROAS from a pair of datasets. |
Capitalize | Capitalize the first letter of a string. |
CheckLength | Check and adjust object length. |
CheckListNames | Check the names of a list. |
CheckSalesActivity | Warn users of possibility of consumers outside the 'purchase'... |
DefaultNatMigModule | Model natural consumer behavior in the absence of marketing... |
DefaultSalesModule | Model advertiser and competitor sales. |
DefaultSearchMediaModule | Model paid and/or organic search. |
DefaultTraditionalMediaModule | Model the effect of a traditional media channel. |
Desatiate | Implement desatiation. |
EvalText | Parse and evaluate a text string. |
GenerateDataUnderNewBudget | Generate data under a new budget |
GetBrandStates | Generate the list of brand states. |
GetBudget | Get budget information from a simulation object. |
GetBudgetIdx | Get the budget period assigned to each time interval. |
GetCategoryStates | Generate the list of category states. |
GetInterior | Find an interior point in a bounding box. |
GetPopulation | Get population size from a simulation object. |
HillTrans | Define the Hill transformation function. |
InitPop | Initialize population segmentation. |
InitStateData | Initialize data. |
MigrateMarginal | Simulate migration in a single dimension of population... |
MigrateMultiple | Simulate migration in multiple dimensions of population... |
MultiplyBySegment | Calculate the product of population segmentation... |
OptimizeSpend | Optimize the media budgets in a specified budget period. |
ParseT | Parse text string. |
PasteD | Paste with "." separator. |
population-segmentation | Population segmentation constants |
RBinom | Simulate random number from the binomial distribution. |
ReadRepeatingVector | Read entry from repeated vector. |
ReduceDimension | Reduce the dimensionality of the optimization |
RHyper | Simulate random number from the hypergeometric distribution. |
RMultinom | Simulate random number from the multinomial distribution. |
RNBinom | Simulate random number from the negative binomial... |
RPois | Simulate random number from the Poisson distribution. |
SimulateAMSS | Generate simulation objects under the AMSS framework. |
SimulateAR1 | Simulate AR1 time series |
SimulateCorrelated | Simulate correlated vectors. |
SimulateData | Simulate data using the AMSS framework. |
SimulateDummy | Simulate dummy (0-1) variables. |
SimulateNotEmptyUrns | Simulate the number of urns. |
SimulateSinusoidal | Generate sinusoidal time series. |
SurfaceData | Surface observable data. |
UpdateMarket | Updates in/out of market status by moving mimimal population... |
UpdateMarketingResponsiveStates | Update segmentation in marketing-responsive states (activity,... |
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