Agreggate Marketing System Simulator

AdjustPopulation | Adjust population vector to a new total |

amss.sim | Create AMSS simulation objects. |

ApplyTransitionMatrix | Apply transition matrix to vector of population counts by... |

CalculateROAS | Calculate ROAS or mROAS. |

CalculateSampleROAS | Calculate ROAS from a pair of datasets. |

Capitalize | Capitalize the first letter of a string. |

CheckLength | Check and adjust object length. |

CheckListNames | Check the names of a list. |

CheckSalesActivity | Warn users of possibility of consumers outside the 'purchase'... |

DefaultNatMigModule | Model natural consumer behavior in the absence of marketing... |

DefaultSalesModule | Model advertiser and competitor sales. |

DefaultSearchMediaModule | Model paid and/or organic search. |

DefaultTraditionalMediaModule | Model the effect of a traditional media channel. |

Desatiate | Implement desatiation. |

EvalText | Parse and evaluate a text string. |

GenerateDataUnderNewBudget | Generate data under a new budget |

GetBrandStates | Generate the list of brand states. |

GetBudget | Get budget information from a simulation object. |

GetBudgetIdx | Get the budget period assigned to each time interval. |

GetCategoryStates | Generate the list of category states. |

GetInterior | Find an interior point in a bounding box. |

GetPopulation | Get population size from a simulation object. |

HillTrans | Define the Hill transformation function. |

InitPop | Initialize population segmentation. |

InitStateData | Initialize data. |

MigrateMarginal | Simulate migration in a single dimension of population... |

MigrateMultiple | Simulate migration in multiple dimensions of population... |

MultiplyBySegment | Calculate the product of population segmentation... |

OptimizeSpend | Optimize the media budgets in a specified budget period. |

ParseT | Parse text string. |

PasteD | Paste with "." separator. |

population-segmentation | Population segmentation constants |

RBinom | Simulate random number from the binomial distribution. |

ReadRepeatingVector | Read entry from repeated vector. |

ReduceDimension | Reduce the dimensionality of the optimization |

RHyper | Simulate random number from the hypergeometric distribution. |

RMultinom | Simulate random number from the multinomial distribution. |

RNBinom | Simulate random number from the negative binomial... |

RPois | Simulate random number from the Poisson distribution. |

SimulateAMSS | Generate simulation objects under the AMSS framework. |

SimulateAR1 | Simulate AR1 time series |

SimulateCorrelated | Simulate correlated vectors. |

SimulateData | Simulate data using the AMSS framework. |

SimulateDummy | Simulate dummy (0-1) variables. |

SimulateNotEmptyUrns | Simulate the number of urns. |

SimulateSinusoidal | Generate sinusoidal time series. |

SurfaceData | Surface observable data. |

UpdateMarket | Updates in/out of market status by moving mimimal population... |

UpdateMarketingResponsiveStates | Update segmentation in marketing-responsive states (activity,... |

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