CalculateSampleROAS: Calculate ROAS from a pair of datasets.

In google/amss: Agreggate Marketing System Simulator

Description

Calculate the ROAS estimated from a sample of datasets generated from two budget settings

Usage

CalculateSampleROAS(dt1, dt2)

Arguments

dt1	data.table of data generated from the first budget setting. The data.table must include "revenue" and "total.spend" columns, and have the different datasets indexed by column "rep.index."
dt2	data.table of data generated from the second budget setting. The data.table must include "revenue" and "total.spend" columns, and have the different datasets indexed by column "rep.index." the number of unique values of "rep.index" in dt1 and dt2 should match.

Value

vector of ROAS estimates from each pair of sample datasets in dt1 and dt2.

google/amss documentation built on May 20, 2019, 5:05 p.m.