GetBrandStates: Generate the list of brand states.

Description Usage Value

Description

Brand states are a combination of brand favorability, brand loyalty, and brand availability. This functions produces a list all valid combinations of these three dimensions of population segmentation.

Usage

1

Value

data.frame with column brand containing all valid values for brand state.


google/amss documentation built on May 20, 2019, 5:05 p.m.