UpdateMarketingResponsiveStates: Update segmentation in marketing-responsive states (activity,...

In google/amss: Agreggate Marketing System Simulator

Description

Update segmentation in marketing-responsive states (activity, favorability, loyalty, and availability) according to specified transition matrices.

Usage

UpdateMarketingResponsiveStates(data.dt, transition.matrices = list())

Arguments

data.dt	data.table with column 'pop' for population segment size.
transition.matrices	list of transition matrices for each dimension of population segmentation that may be affected by marketing interventions. A named list with members 'activity', 'favorability', 'loyalty', and 'availability' is expected. By default, any missing members will have no effect.

Value

invisible(NULL). data.dt is updated by reference.

google/amss documentation built on May 20, 2019, 5:05 p.m.