Description Usage Arguments Value
Update segmentation in marketing-responsive states (activity, favorability, loyalty, and availability) according to specified transition matrices.
1 | UpdateMarketingResponsiveStates(data.dt, transition.matrices = list())
|
data.dt |
data.table with column 'pop' for population segment size. |
transition.matrices |
list of transition matrices for each dimension of population segmentation that may be affected by marketing interventions. A named list with members 'activity', 'favorability', 'loyalty', and 'availability' is expected. By default, any missing members will have no effect. |
invisible(NULL)
. data.dt
is updated by reference.
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