MultiplyBySegment: Calculate the product of population segmentation...

In google/amss: Agreggate Marketing System Simulator

Description

Multiplies factors corresponding to dimensions of segmentation.

Usage

MultiplyBySegment(multiplicand.list = list(), starting.multiplicand = 1)

Arguments

multiplicand.list	list of named numeric vectors. Each vector corresponds to the named dimension of population segmentation. It specifies the value assigned to every state possible in that dimension. Dimensions other than 'activity', 'favorability', 'loyalty', and 'availailability' are ignored. Dimensions missing from the list do not affect the product.
starting.multiplicand	numeric constant, additional factor to multiply every product by. Default 1.

Value

numeric vector. For each population segment, the vector holds the product of multiplying all factors corresponding to that segment.

google/amss documentation built on May 20, 2019, 5:05 p.m.