Description Usage Arguments Value
Multiplies factors corresponding to dimensions of segmentation.
1 | MultiplyBySegment(multiplicand.list = list(), starting.multiplicand = 1)
|
multiplicand.list |
list of named numeric vectors. Each vector corresponds to the named dimension of population segmentation. It specifies the value assigned to every state possible in that dimension. Dimensions other than 'activity', 'favorability', 'loyalty', and 'availailability' are ignored. Dimensions missing from the list do not affect the product. |
starting.multiplicand |
numeric constant, additional factor to multiply every product by. Default 1. |
numeric vector. For each population segment, the vector holds the product of multiplying all factors corresponding to that segment.
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