InitPop: Initialize population segmentation.

In google/amss: Agreggate Marketing System Simulator

Description

Initialize population segmentation.

Usage

InitPop(data.dt, pop.total, market.rate = 1,
  prop.activity = rep(1/length(kActivityStates), length(kActivityStates)),
  prop.favorability = rep(1/length(kFavorabilityStates),
  length(kFavorabilityStates)), prop.loyalty = rep(1/length(kLoyaltyStates),
  length(kLoyaltyStates)),
  prop.availability = rep(1/length(kAvailabilityStates),
  length(kAvailabilityStates)))

Arguments

data.dt	data.table containing all state-related data
pop.total	total population
market.rate	target proportion of consumers in 'in-market' market state.
prop.activity	vector of nonnegative values summing to 1, representing the proportion of the population to be assigned to each activity state, given they are "responsive," i.e., "in.market" and "unsatiated."
prop.favorability	vector of nonnegative values summing to 1, representing the proportion of the population to be assigned to each favorability state, given they are not "loyal."
prop.loyalty	vector of nonnegative values summing to 1, representing the proportion of the population to be assigned to each loyalty state.
prop.availability	vector of nonnegative values summing to 1, representing the proportion of the population to be assigned to each availability state.

Value

invisible(NULL). data.dt is updated by reference.

google/amss documentation built on May 20, 2019, 5:05 p.m.