GenerateDataUnderNewBudget: Generate data under a new budget

In google/amss: Agreggate Marketing System Simulator

Description

Simulate multiple datasets from a counterfactual simulation setting with new budget settings.

Usage

GenerateDataUnderNewBudget(object, new.budget = GetBudget(object),
  response.metric = NULL, reps = 1, t.start = 1,
  t.end = object$params$time.n)

Arguments

object	object of class amss.sim to do prediction on.
new.budget	new budget levels for each media
response.metric	string specifying what observable value to predict. defaults to NULL, which results in entire dataset. Values such as "log(brand.sales)" will make the prediction function return the average log(brand.sales) over all reps, for ex.
reps	number of replicates to generate
t.start	time point at which to start generating new data
t.end	time point at which to stop generating new data

Value

The list of all generated datasets or a vector of averaged values.

google/amss documentation built on May 20, 2019, 5:05 p.m.