Nothing
BTYD: Implementing BTYD Models with the Log Sum Exp Patch
Functions for data preparation, parameter estimation, scoring, and plotting for the BG/BB (Fader, Hardie, and Shang 2010 <doi:10.1287/mksc.1100.0580>), BG/NBD (Fader, Hardie, and Lee 2005 <doi:10.1287/mksc.1040.0098>) and Pareto/NBD and Gamma/Gamma (Fader, Hardie, and Lee 2005 <doi:10.1509/jmkr.2005.42.4.415>) models.
Getting started
Browse package contents
Package details |
|
|---|---|
| Author | Lukasz Dziurzynski [aut], Edward Wadsworth [aut], Peter Fader [ctb], Elea McDonnell Feit [ctb], Daniel McCarthy [aut, ctb], Bruce Hardie [ctb], Arun Gopalakrishnan [ctb], Eric Schwartz [ctb], Yao Zhang [ctb], Gabi Huiber [ctb, cre] |
| Maintainer | Gabi Huiber <ghuiber@gmail.com> |
| License | GPL-3 |
| Version | 2.4.3 |
| Package repository | View on CRAN |
| Installation |
Install the latest version of this package by entering the following in R:
|
Try the BTYD package in your browser
Any scripts or data that you put into this service are public.
