MCI: Multiplicative Competitive Interaction (MCI) Model
Version 1.3.3

Market area models are used to analyze and predict store choices and market areas concerning retail and service locations. This package implements two market area models (Huff Model, Multiplicative Competitive Interaction Model) into R, while the emphases lie on 1.) fitting these models based on empirical data via OLS regression and nonlinear techniques and 2.) data preparation and processing (esp. interaction matrices and data preparation for the MCI Model).

Package details

AuthorThomas Wieland
Date of publication2017-10-10 16:55:06 UTC
MaintainerThomas Wieland <[email protected]>
LicenseGPL (>= 2)
Version1.3.3
Package repositoryView on CRAN
Installation Install the latest version of this package by entering the following in R:
install.packages("MCI")

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MCI documentation built on Oct. 10, 2017, 5:05 p.m.