advertising: advertising data set

In liver: Toolkit and Datasets for Data Science

advertising data set

Description

the dataset is from an anonymous organisation's social media ad campaign. the advertising dataset contains 11 features and 1143 records.

Usage

 data(advertising) 

Format

the advertising dataset, as a data frame, contains 1143 rows and 11 columns (variables/features). the 11 variables are:

• ad.id: an unique ID for each ad.

• xyz.campaign.id: an ID associated with each ad campaign of XYZ company.

• fb.campaign.id: an ID associated with how Facebook tracks each campaign.

• age: age of the person to whom the ad is shown.

• gender: gender of the person to whim the add is shown.

• interest: a code specifying the category to which the person's interest belongs (interests are as mentioned in the person's Facebook public profile).

• impressions: the number of times the ad was shown.

• clicks: number of clicks on for that ad.

• spend: amount paid by company xyz to Facebook, to show that ad.

• conversion: total number of people who enquired about the product after seeing the ad.

• approved: total number of people who bought the product after seeing the ad.

Details

For more information related to the dataset see:
https://www.kaggle.com/loveall/clicks-conversion-tracking

Source

This dataset is from:
https://www.kaggle.com/loveall/clicks-conversion-tracking

References

Reza Mohammadi (2025). Data Science Foundations and Machine Learning with R: From Data to Decisions. https://book-data-science-r.netlify.app.

See Also

bank, churn_mlc, churn, churn_tel, adult, risk, cereal, marketing, drug, house, house_price, red_wines, white_wines, insurance, caravan, fertilizer, corona

Examples

data(advertising)
str(advertising)

liver documentation built on Feb. 19, 2026, 1:07 a.m.