marketing: marketing data set

Description Usage Format Details See Also Examples

Description

The marketing dataset contains 8 features and 40 records as 40 days that report how much we spent, how many clicks, impressions and transactions we got, whether or not a display campaign was running, as well as our revenue, click-through-rate and conversion rate. The target feature is revenue and the remaining 7 variables are predictors.

Usage

1

Format

The marketing dataset, as a data frame, contains 40 rows and 8 columns (variables/features). The 8 variables are:

Details

A detailed description of the dataset can be found:

https://github.com/chrisBow/marketing-regression-part-one

See Also

adult, risk, churn, churnTel, bank, advertising, insurance, cereal, housePrice, house

Examples

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liver documentation built on Oct. 27, 2021, 5:06 p.m.