marketing: marketing data set

In liver: "Eating the Liver of Data Science"

marketing data set

Description

The marketing dataset contains 8 features and 40 records as 40 days that report how much we spent, how many clicks, impressions and transactions we got, whether or not a display campaign was running, as well as our revenue, click-through-rate and conversion rate. The target feature is revenue and the remaining 7 variables are predictors.

Usage

 data( marketing ) 

Format

The marketing dataset, as a data frame, contains 40 rows and 8 columns (variables/features). The 8 variables are:

• spend: daily send of money on PPC (apy-per-click).

• clicks: number of clicks on for that ad.

• impressions: amount of impressions per day.

• display: whether or not a display campaign was running.

• transactions: number of transactions per day.

• click.rate: click-through-rate.

• conversion.rate: conversion rate.

• revenue: daily revenue.

Details

A detailed description of the dataset can be found:

https://github.com/chrisBow/marketing-regression-part-one

See Also

adult, risk, churn, churnTel, bank, advertising, insurance, cereal, housePrice, house

Examples

data( marketing )

str( marketing )

liver documentation built on Nov. 2, 2023, 5:29 p.m.