Data simulated using BG/BB model assumptions. Contains annual transaction behavior for a period of 14 years, for a cohort of 10,000 customers who made their first transactions in 1970.
A comma-delimited file representing an event log with 52,432 entries. It has 2 columns: The customer's ID and the date of the transaction in standard R date format.
This dataset was simulated in order to illustrate certain data-conversion
functions (see dc.MakeRFmatrixCal
).
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